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LesserEvil adds more bite per bag

-- Packaging Digest, 7/1/2008
Snackfood company LesserEvil has added larger-sized bags for its most popular four products, Classic Kettle and Black&White Kettle Corns (6.5 oz) and Classic SeaSalt and SourCream & Onion Krinkle Sticks (5 oz). “We put our top-selling snacks in bags so folks can share them and still feel good about doing it,” says Michael Sands, founder and CEO. The bags were designed in-house and printed by American Packaging Solutions (www.americanpackagingsolutions.com).

LesserEvil also sells snacks in 1.75- and 1.2-oz bags as well as its signature, vertically tapered cartons. The company's main platform is the natural ingredients it uses to create treats that are lower in fat and free of any trans fats, preservatives and gluten. Its new product line has a $3.49 standard retail price.
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