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Droplet-shaped Bottle Pours Forth Organic Vodka

-- Packaging Digest, 8/1/2008

Rain Organics vodka (yes, certified organic by the U.S. Dept. of Agriculture) is made from organically grown white corn and smells of pear drops. Rain has the “satiny taste of sweet grain,” according to its maker, Buffalo Trace Distillery, Frankfort, KY. But its glass bottle, a proprietary, blue-to-clear frosted raindrop-shaped decanter, speaks volumes for its brand name. Considered “cosmetic quality,” the bottle, in 50- and 750-mL and 1- and 175-L sizes, is stoppered with a proprietary blue glass-topped cork closure. Designed by SPAR, Inc. (www.sparadvertising.com), New Orleans, the package was spotted at the All Things Organic Show in Chicago. The bottle for the 80-proof vodka is screen-printed in blue with a large Rain brand logo, details about the beverage, including the fact that it's distilled seven times, and the requisite rain droplets, one of which dots the “i” in Rain. Buffalo Trace notes that when the vodka is ready for bottling after 20 days of milling, cooking and fermenting, it's pumped into stainless-steel tanks and stored for several months. Then it's pumped to a bottling tank where it's proofed, filtered and dispensed into the bottles, which are first inspected for nicks, cuts and scratches before being air-cleaned. Each bottle is visually inspected and then case-packed by hand, reports Buffalo Trace.

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