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Oh Boy! Beef Jerky in a Clear Canister

-- Packaging Digest, 8/1/2008
Oberto is converting its established Oh Boy! Beef Jerky retail pack to a new container called Velocity™ from Huhtamaki (www.huhtamaki.com). Oberto wanted to jumpstart the container's graphics presentation and sustainable benefits for the growing individually-wrapped beef jerky sticks market. The resealable Velocity package is part of Huhtamaki's paperboard in-plant packaging system that has been part of its core business for years. Velocity is a moisture-resistant polypropylene canister with sidewalls that are formed around mandrels on equipment similar to paperboard canister-forming equipment that Huhtamki designs and builds. The clear sidewalls are offset-printed in 6 colors with 100-percent ink coverage possible on opaque and clear sheet. The top of the canister provides a view to the 30 individually wrapped jerky sticks. Capped with a snap-on overlid, the container offers easy open-and-reclose convenience. Oberto designed the bright red, black, green, yellow and white graphics to boost brand presence by expanding the area available for the brand identity and corporate colors. Improved packaging technology and engineering provides needed package integrity and product safety without over packaging, which in turn offers sustainability benefits. The new canister is expected to appear on the store shelves later this summer.
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