The new Eco-shape bottle from the Ozarka brand of natural spring water marketed by Nestlé Waters North America, is claimed to be the lightest half-liter plastic beverage container on the market. The new, recyclable bottle has 30 percent less plastic than the average half-liter plastic beverage containers, according to the company, and weighs 12.5 g on average. In addition to the bottle having less plastic, the label is 30-percent smaller than its predecessor. Because it's more environmentally-friendly, consumers feel good about the container. Ozarka's new Eco-shape was designed for consumers who want the convenience of a healthful bottled beverage in a grab-and-go shape that's also environmentally friendly, Nestlé says. Nestlé produces it own performs for the proprietary bottle and also molds the container. The flexible container feels lightweight; even “crunchy,” the company says. But the technology maintains the bottle's usability while reducing its plastic content. An empty Eco-shape is said to be easier to flatten than other bottles, saving room in recycling bins. The bottle is currently available throughout the Southwest in six- and 24-packs for $2.49 and $4.99, respectively.