Shrink label

Tim Avery -- Packaging Digest, 6/20/2008

Rub ‘N Smell printed sleeve labels feature tiny embedded fragrance beads that, when activated by a light, gentle rubbing motion, release an aroma representative of the product packaged inside. According to the co., successive rubbings do not diminish the shrink label’s fragrance potency, nor do they have any effect on the printed graphics. The scent is said to dissipate quickly to eliminate any lingering effects.

Gilbreth Packaging, 800/630-2413. www.gilbrethusa.com