BEAUMONT, Calif., March 24, 2008 (PRIME NEWSWIRE) -- Sports Pouch Beverage Company Inc. (Pink Sheets:SPBV) debuted its patent pending pouch with a pull/push tamper proof sanitary cover at the Natural Products Expo West/Supply Expo 2008. Partnering with Perricone Farms, Sports Pouch Beverage Company presented 100% natural juices to more than 52,000 retailers, manufacturers, ingredient suppliers and industry professionals who attended the country's largest natural, organic and healthy products trade show.

"We could not be more optimistic about the response to our Sports Pouch at ExpoWest," said company CEO Gil Arvizu. "We enjoyed great enthusiasm from our invited guests over the latest presentation of our patented Sports Pouch offering Perricone Farms 100% All Natural products."

After another large national retailer requested additional pertinent information on the Sports Pouch Technology, Mr. Arvizu commented, "We continue to leverage our relationships forged through 35 years in the food industry to court many of the large retailers. We look forward to announcing even more exciting strategic partnerships in the near future."

Sports Pouch's unique packaging features an 8 oz. flexible pouch offering many advantages over the traditional PET plastic water bottle, especially convenience of storage and use and ease of disposal.