One beer (article) stands head—well, more like a skull—and shoulders above the others. Launched purposefully on Friday March 13th, Anheuser-Busch’s Oculto brew lives up to its name by presenting on-package details and several surprises that represent several firsts in the U.S. beer market. We detail those mysterious elements that you also found intriguing in Mysterious oculto beer serves on-package surprises.
Notably, the company has introduced a special events version—Oculto 2.0?—that is fully loaded with even more technology including an LED smart label. We’ll report on that soon, but here’s a teaser graphic below while you stay tuned for the details to be revealed in the next week.