Non-dairy beverage gets 'dream' team redesign

By Kari Embree in Beverage Packaging on July 09, 2014

The Dream brand from Hain Celestial Group, a leading organic and natural products company, has undergone a packaging refresh designed by The Biondo Group, Stamford, CT. The brand has attained Non-GMO Project verification on all of its products and the new packaging will communicate this on the front of the pack.

To show consistency across the entire Dream portfolio, all of the Brand’s shelf stable non-dairy beverages will transition to the new design which now has an easy-to-open screw cap that is more consumer-friendly. The refrigerated Rice Dream products will also changeover to this new design.

"The packaging refresh allows the quality and many varieties of Dream to take center stage, and gives each non-dairy beverage a consistent, easily identifiable look," says Donna Iannucci, vp in marketing at Hain Celestial U.S.

The brand's next line of non-dairy beverages to be redesigned is its innovative line of Dream Blends.  Dream Blends Almond, Cashew & Hazelnut, Dream Blends Coconut, Almond & Chia, And Dream Blends Rice & Quinoa will all soon showcase the same sophisticated packaging style as the rest of the Dream’s brand's shelf-stable non-dairy beverages.

The Dream non-dairy beverages are sold in 8-, 32- and 64-fl oz aseptic cartons for fresh taste and quality, plus easy storage.

Consumers can find the brand products in the non-dairy shelf stable sections and frozen sections of grocery and natural food stores.



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