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Packaging changes good and necessary
January 14, 2008
It always amazes me how quickly packaging changes in the food industry. I had a funny experience at the supermarket the other day. When I was in RIT's co-op work program, I was at the supermarket at least once a week for groceries and other items. It got the point where I could be in and out of the supermarket in a very short time as I had become accustomed to the packaging of the products I normally purchased which made it easy for me to spot them out in an aisle as I was walking around.
My most recent trip to the supermarket, though, didn't exactly go as planned. I must have spent an hour running up and down the aisles passing by the items I needed merely because I didn't recognize their new packaging. Most of the changes were fairly involved, so it was no surprise. It made me think about how some companies will never let go of a packaging design even though there are far more efficient methods to package and sell their product.
As a packaging engineer, it is always important to realize how much of an impact our work has on how a customer may feel about a product. In a supermarket, decisions are made very quickly and for many different reasons. It may be the new holographic label that catches the consumers' eyes or the traditionally styled copy and graphics used on a different package.
Every case is different and I guess that's why I like packaging. Case studies and focus groups can tell you only so much. The only thing that matters is the reaction of the consumer when your product hits the shelves.
Posted by Emilio Frattaruolo on January 14, 2008 | Comments (8)
In response to: Packaging changes good and necessary
Aprille commented:
I am writing a book that involves packging and I need some information. Can you suggest someone who might be able to provide me with some general information on packaging? Thanks!
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In response to: Packaging changes good and necessary
Leicao commented:
good blog!good packaging engineer!
In response to: Packaging changes good and necessary
Cheryl Mikel commented:
Thank you for the information. Im glad to see packaging talk here! www.allvalleypackaging.com
In response to: Packaging changes good and necessary
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