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Boarding the "green" school bus
July 31, 2008
Do we have to learn to be "green?" I guess it's just not instinctive for humans.
Perhaps it's the natural order that we consume more than we need and throw away the rest.
In that case, it's fitting that sustainability is spreading rapidly across industries and becoming especially important in packaging. First, there was awareness. Now there is a need for education. Have you seen how many specialized sustainability conferences are now available? Many of these are designed for someone at a senior level who may have sole responsibility within a coporation for the sustainability function.
Yesterday, I met with representatives of the Institute of Packaging Professionals. They have designed a new program on the basics of sustainability. Interestingly, one of its targets is the younger packaging engineer -- those in their youthful zeal who may have passion for protecting the environment but don't yet have the experience or political connections to effect real change in their organization.
Last night, I read a BNET blog about how many business schools are adding not just MBA courses, but concentrations, in environmental management. Surprisingly, I haven't seen the universities with packaging programs really jumping on this bandwagon yet.
Posted by John Kalkowski on July 31, 2008 | Comments (1)
In response to: Boarding the "green" school bus
Liz K. commented:
Thanks John for the BNET call out. We love to hear from our readers!