Packaging by Design 
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Whipping up a new idea
One thing that can be said for the packaging industry: It offers a steady stream of innovations. Some are so painfully obvious that you're tempted to smack yourself in the forehead and say, "Why didn't I think of that?" Other packaging innovations are patently absurd. Some are just plain difficult to classify.
For instance, Batter Blaster now offers pancake batter in a pressurized can, similar to that used for whipped cream. It sure takes the mess out of making pancakes and can save valuable time when you're trying to get moving in the morning. Some say the product even tastes good!
On the other hand, frozen pancakes can be popped in the microwave and be ready in seconds. One must also ask how sustainable is this type of packaging? Is the added cost of the package worth the convenience? Consumers may buy once for the novelty, but will they buy a second time?
Right now, I'm working on a spray can that dispenses pancake mix and either blueberry or chocolate chips at the same time. What the heck! I may even add in the whipped cream, too.
Whipping up a new idea
January 7, 2008
One thing that can be said for the packaging industry: It offers a steady stream of innovations. Some are so painfully obvious that you're tempted to smack yourself in the forehead and say, "Why didn't I think of that?" Other packaging innovations are patently absurd. Some are just plain difficult to classify.For instance, Batter Blaster now offers pancake batter in a pressurized can, similar to that used for whipped cream. It sure takes the mess out of making pancakes and can save valuable time when you're trying to get moving in the morning. Some say the product even tastes good!
On the other hand, frozen pancakes can be popped in the microwave and be ready in seconds. One must also ask how sustainable is this type of packaging? Is the added cost of the package worth the convenience? Consumers may buy once for the novelty, but will they buy a second time?
Right now, I'm working on a spray can that dispenses pancake mix and either blueberry or chocolate chips at the same time. What the heck! I may even add in the whipped cream, too.
Posted by John Kalkowski on January 7, 2008 | Comments (3)
January 10, 2008
In response to: Whipping up a new idea
Susie commented:
In response to: Whipping up a new idea
Susie commented:
Well, why don't you do more research and tell me something I don't know. Thanks, Susie
June 20, 2008
In response to: Whipping up a new idea
Tia commented:
In response to: Whipping up a new idea
Tia commented:
Nice post
August 8, 2008
In response to: Whipping up a new idea
sue kelly commented:
In response to: Whipping up a new idea
sue kelly commented:
Strange idea. And gee, Susie is a little cranky
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