Packaging Digest Blogs
Packaging design ain't easy -- if you want it right
For everyone who rolls their eyes at the goof ups, blunders and missteps of corporate branding efforts take note — this stuff is hard. Take for example those darlings of the branding world, Method. For all their progressive ideas, open-minded creativity, and laudable design sense, they admit to missing the mark on their dish soap packaging not once, not twice, but three times over the last ... More
About this blog
Exploring the latest in packaging design. Insights on marketing and branding, along with photos of exceptional packages from around the world.
A man's got to know his limitations - so does a company
My main job at Packaging Digest is writing packaging line stories, most of which I get first hand by visiting plants. A short time ago, a person told me what a great job King Juice, Milwaukee, WI, was doing as a contract packer for one of its specialty juice products. Adding to the allure was the fact that King Juice had just installed a new bottling line, so this week I paid them a visit. (You ... More
About this blog
A blog with a different twist on packaging and plant operations, equipment and developments - past, present and on the horizon.
“Reusable” Packaging is Bigger than Expected
On January 9th I wrote a post on this blog about what I saw to be a trend in the use of packaging designed for reuse. I also wrote about packaging reuse on my blog, Inside Sustainable Packaging, and would eagerly share that opinion with anyone interested and willing to listen. A few months later I have to admit I may have grossly underestimated the interest and potential. Reuse is clearly the new ... More
About this blog
Common Sense and Sustainability Blog, a practical and often humorous perspective on sustainability, specifically the packaging industry.
Let’s just say when you see a great ad it’s tough not to smile
Cargill had a big task in front of them when they set out to create advertising that would explain how they could make a positive difference with french fries and all that other processing that’s in the news morning noon and night. Using humor they did it and even ended logically with, “This is how Cargill works with customers.” That’s a score. ________________________ ... More
About this blog
Just another NWP - Blogs weblog
2010: Trends in Packaging
Some readers have asked me to write as a follow-up to my article: “The 12 Most Impressive Packaging Innovations in 2009“, an article about the trends in packaging innovation to be expected in 2010.I am not a crystal-glazer and who am I to pretend to be able to envision the future trends in packaging. In general I find articles about trends often only mirroring the wishful-thinking of ... More
About this blog
This blog relates worldwide innovations in packaging with "green" influences, sustainability and recyclability. Green Technology, trends, materials and more!
Success begets success
I am certain that you all have had those days (or perhaps even WEEKS) where you can’t get anyone on the phone and those you do get either hang up, put you off, or tell you to call someone else. It is a difficult stretch to go through and especially difficult when it happens day after day, week after week. 28 years in Sales has given me many such stretches. That’s what makes the good ... More
About this blog
Selling printing, services, and managing sales
