Building Brands

Commodity Versus Quality: Everything in the middle watch out!

There is a noticeable trend in the marketplace today toward one of two polar extremes between the very high and low end with everything in the middle at risk. Take bottled water Pure32 and their incredible brand strategy of sleek design and quality product presentation. Then take a look at Walmart’s Genuine Steak House packaging. Very polished and priced to sell. The highs and the lows have ...... Read More