When Green Meets Packaging and they run into Sales and Marketing

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Hi Cherie and that is an interesting product and idea. I have to assume however that the person who can't remember what color Drink Link is his, is also unlikely to remember to pack his personalized labels. :)
Thanks for the comment.
Dennis

Nice Idea, good research project, but I personally want the identification of my bottle on my bottle, ready to go, and easy to manage. The Drink Links might be good around the house, if you can remember whose color is whose. I think my patent pending invention fits a little better, and is environmentally effective and convenient. Check it out!"Personalizable Beverage Bottle Name Label"
www.concepts4today.yolasite.com

Truely the reason why the product has sold is because of the name and most people do not see a use for it, because who want to leave their drink and come back to it. This product could be used at little kids parties but not too many adults would go for it. And i agree with many of the comments that calling it "My Drink" let's the customer know what exactly the rings are used for (to identify their drink). My advise to you is, don't give up on your dream to market this item---keep pushing it and eventually it will take off. Also think of other things that needs to be identified and mention it on your packaging.

MC, I appreciate the comments and they are consistent with our own thoughts and the input of several PD readers. I put this up as a fun experiment and I was not dissapointed by the creativity and positive input I recieved in return. Thanks, Dennis

In violation of marketing first rule, this product doesn't address anyone's real need. Seriously, when is the last time you host a party and wish there's a way for your guests to mark/identify their drinks. Besides, there are other products doing the same thing...a pen, colored straws, etc. My suggestion, including changing name and packaging, is to target the novelty market; however, that requires you to make the product more appealing with theme designs or even licensing (won't cost $1 anymore though).

One, package design sucks, looks like it was drawn by a drunk chinese kid.Looks cheap. Two change the name to "My Drink!" the "link" is confusing. Three , put a background picture of a soccer team , and one of a party. (With people holding their "My Drinks") Voila.

To claim that this product is "green" is a stretch. More fundamentally,the concept is impractical, which sums up why it's been roundly rejected. What person is mindless enough to leave a drink unguarded and WANT to return to it?

I was certain PD readers would come up some interesting feedback on this post and you did not disappoint. Some excellent thoughts and angles. I promise you this - if and when this product lands successfully, I will let you know via this blog. Thank you for your input and creativity. Dennis

It is clearly a useful product in selected situations. It appears to me that it fits into the party supply category and would be purchased for one time use. I think there is opportunity with changes both in the name and packaging to communicate more rapidly to the consumer what the product will do for them.

Just a few random thoughts... Needs to be more personalised calling it "My drink" for instance? Can it be recycled with the bottle afterwards? i.e. both a PET polymer. It could lend itself to company branding. Could it carry a secondary use, become a branded keyring attatchment say?

Maybe you're going after the wrong user need. I've been to many parties where people drinking vodka or scotch manage to keep track of their own glasses. But a bottle of water or beer starts to get warm after a while, so you get a fresh one. If I want cold water at a party and I'm concerned about the environment, I put some ice in a glass and use the fridge dispenser or the cold water tap. For me, it's the portability of water in bottles that makes them desirable. So now you're at the soccer game with a bottle and a colored plastic ring that have no place to go but the trash when you're finished with them. Oh, and those kids and their germs, it's tough to get kids to put the empty bottles and cans in the recycling bin. You don't really think you're going to get them to remove the plastic ring and put it in the sink so it can be washed? It's easy for folks to tell you it's a good idea. Now ask them if they'd invest their money in it? If they say yes again, tell them $500 in earnest money is all you're asking for. Objective market research probably should be done before pricing, packaging and channels of distribution are considered.

If green idea is to be the main selling point, package should reflect that more. Plus it's kind of "kiddy" looking to me, and while it can be used for kids, seems like the target market is to the adults. I like the idea of partnering with major water mfg from Nellie. Maybe tie into some major sporting event that ties to parties, e.g. SuperBowl

Don't think price is the problem. The name is probably weak ... speaks to function not its value to GREEN - if that's your angle. Also, the idea, while appealing is impractical. It's one more piece of clutter ... sort of anti-eco. Something like this needs to come with the bottle not rendez-vous with the bottle. And I don't see how that happens.

Maybe "link-up" with a major water manufacturer to include your product in the packaging for the bulk club markets. The bottled water markets have been hit and this could be a way for them to add reuse the plastic bottle in a marketing campaign along with knowing which bottle belongs to who.

Interesting comments. KS, I was not aware of the Target rings for medicine. we will have to check that out. Faithtoo, the different colors and color combinations can sill give everyone at a good size gathering their own unique look. The problem is remembering which is your combination, especially when using them on beer bottles. :) Dennis

What happens when everyone at the party is using a drink link ...with the variety of colors? Won't you still have a problem with identifying one's own bottle?

This invention is just like Target's color coded rings used to identify medicines. Maybe people are associating your bottle gizmo with these color coded medicinal rings