Eiro energy drinks – high style, high energy from Pentagram

April 9, 2009

Health and energy drinks have always been a visually interesting category, but there’s a lot of sameness starting to happen in it as the market matures. Certain all-too-familiar paradigms are starting to get etched into designers minds — the black can, the pro-wrestling style graphics, etc.

But Pentagram has found an interesting new angle on the category for client Eiro energy drinks. Pentagram designers drew on a unique combination of visual references, blending them together into a look that’s compelling, unique, and appropriate.

Here’s what they say about it on their website:

DJ Stout and associate Julie Savasky have designed identity, packaging and collateral materials for Eiro, a new line of health and energy drinks. The beverages are created from exotic fruit purées from South America and are rich in beneficial antioxidants and phytonutrients. (Check out these promotional videos about Eiro here and here.) The line was unveiled at a splashy launch event in Dallas last month and will be sold online through direct marketing and network sales.

“It was an interesting design challenge,” says Stout, “Like many packaging assignments we get involved with a line was established early on and we had to dance back and forth across that line in order to find the final solution. On one side of that line the beverage packaging had to communicate its health and medical benefits and on the other side it had to be distinctively attractive to the target audience.”

Stout and his team were influenced by historical medicine bottle designs as well as contemporary medical and health packaging. “Much of the look and feel of medicine bottles and labels over time has developed accidentally and without much thought,” says Stout, “There are a lot of big numbers and lots of type on those packages. We took that as our main inspiration.”

See lots more pics of it on the Pentagram website – definitely worth the time!

And while you’re at it, take a look at this rather cool video for Eiro as well.

Thanks to JoAnn Hines, The Packaging Diva for this one. Stop by her site and say hi!

Posted by David Bellm on April 9, 2009 | Comments (5)

Industries: Packaging Concepts

September 21, 2009

In response to: Eiro energy drinks – high style, high energy from Pentagram
tbradt commented:

It's best to do some research before jumping to conclusions. I agree that most energy drinks are misnamed and very unhealthy. But EIRO Energy is not to be lumped into the same category as winspire seems to have assumed. EIRO's philosophy is "whole, pure, natural" and their energy drink is aligned with that. It contains no refined sugars, artificial sweeteners, synthetic caffeine, taurine, preservatives, or carbonation. It literally is all natural, it's clean sustained energy coming from the four G's - green tea, guarana, ginseng, and gingko biloba. It even has health benefits with its antioxidant content. It also provides long lasting (7-8 hours) energy/alertness without the spike and subsequent crash of traditional energy drinks. The leadership of this company is phenomal, starting EIRO after huge success in skin care with the SkinCeuticals brand which they sold to Loreal for millions. They've taken their collective skill and applied it to the nutritional beverage industry to develop first in class products. A weight management system is coming in October 2009 during the official launch, and testing has produced phenomal results. Whole, pure, natural - everything about this company is first class, including the business opportunity. If you are interested in seeing more, visit www.tcbradt.ieiro.com

September 3, 2009

In response to: Eiro energy drinks – high style, high energy from Pentagram
winspire commented:

Interesting looking bottle for sure, but energy drinks- terribly misnamed, are one of the nastiest things one can put in the body. I’ve read countless articles on the subject, have written them as well, and occasionally speak about the topic. There is an exception in that market that got introduced Sept 1st, 2009 (3 days ago as I write this), that is in a category of it’s own. It is completely natural and yet with years of scientific research, it has some pretty amazing benefits and is very good for the mind and alertness as well. Sweetened with Stevia leaf, an herb. It has a bit of caffeine, due to the green tea extract, but it’s the other ingredients that make the big difference. In the interest of disclosure, I became so impressed I became a rep for the product. I can guarantee you won’t find anything like it anywhere. I was able to obtain some before it was officially launched, and drink it everyday with great benefit. ( long-lasting energy and alertness with no crash). I almost feel sorry for the general public that for the most part limit themselves to the grocery isle, often losing out to find something exceptional. focusuponline.com

May 23, 2009

In response to: Eiro energy drinks – high style, high energy from Pentagram
PamelaTify commented:

i think id value your input on my posts. we could both have a dialogue if you want about increasing our readership.

April 13, 2009

In response to: Eiro energy drinks – high style, high energy from Pentagram
David Bellm commented:

Thanks for the tip, Kristina! I'll check it out.

April 12, 2009

In response to: Eiro energy drinks – high style, high energy from Pentagram
Kristina Schulz commented:

If you're interested in learning more about EIRO or getting a free sample, visit www.saynotocrash.com or www.eiromentor.com

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Eiro energy drinks – high style, high energy from Pentagram

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