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Special meals at home require special packaging

August 7, 2009

Eating out is one of the finer pleasures in life for many people. But as most of us continue to feel the effects of the recession, a trip to a nice restaurant isn’t as accessible as it used to be. 

To respond to consumers’ desire for special meals at prices that are still affordable, many grocery stores and food packagers are offering cuisine that aims to recreate much of the restaurant experience at home. At the same time, restaurants are finding that much of their sit-down business is being replaced with takeout orders. 

But with these trends in so called “home meal replacement” comes a demand for improved packaging. Makes sense. As most of us know, the container is a big part of the overall experience for food products. A packager of high-end restaurant-style seafood entrées, for instance, isn’t going to create the right effect with generic looking Styrofoam containers. 

A recent article in the New York Times, "Packaging For Cash-Strapped Connoisseurs," details the trend at length. The story says that the trend is difficult to pinpoint exactly, but showing strong growth – and packaging suppliers are feeling the effects. 

It just goes to show you how times change. A lot of readers might remember when TV dinners were really the only example of Home Meal Replacement around.

And if you recall them looking only a little bit unappetizing back then, take a look at these videos to refresh your memory. 

Yikes. How far we’ve come!

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Posted by David Bellm on August 7, 2009 | Comments (5)

January 14, 2012
In response to: Special meals at home require special packaging
Keischa commented:

If my pbrleom was a Death Star, this article is a photon torpedo.


September 30, 2009
In response to: Special meals at home require special packaging
wp themes commented:

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September 15, 2009
In response to: Special meals at home require special packaging
Debt Settlement Program commented:

Great headline. If your cookie has a bite-sized action and your reader completes the action, I think two things happen. Their self-confidence goes up (which feels good) and their trust in you increases.


September 9, 2009
In response to: Special meals at home require special packaging
Buy commented:

yeh right.. great post, Thank You


August 11, 2009
In response to: Special meals at home require special packaging
Henry Wischusen commented:

The TV dinner in it's day was a technological marvel. Taking advantage of the latest developments in packaging, freezing (both commercial and in the home) and food science. The TV dinner was leading the way in frozen prepared foods. Today's home meal replacement competes with frozen and retorted prepared foods and of course can take advantage of the microwave which came well after Swanson's innovation. The challenge to fresh prepared food for take out is to manage the moisture both in the form of liquid and vapor. Hold in the steam and you ruin the texture of the food. Lose control of the liquid and you have made a horrible mess. Don't forget about sustainability Fresh meals to go take a lot of packaging. I agree there is a tremendous opportunity for packaging innovation here.

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