Naked Coke?
Came across an interesting packaging concept, featured on a site called MetalMiner.
It’s a design created by Korean design studio Korea-based design studio Ryan Harc. The clever monochromatic packaging concept uses texture to replace color printing — and the associated processes that can potentially increase environmental impact.
I don’t know about the practicalities and costs of putting it into production, but it looks pretty cool. Here’s what the studio says about it:
“A convex logo substitutes colorfully sprayed can. Naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colored cans will be saved. Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface.”
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Nienke commented:
Coke gone white oh my, this means they are an oppressor bgevraee as per the demented dogma of PC (AKA cultural marxist) identity politics. The cans wer black before that does that mean the cans were cans of color kept in constant reliance on the Democrat inner city welfare plantation?
D. Fox commented:
It seems like this would make for a bunch of "mis-registered" Coca-Cola cans. At least with print, the image can be adjusted to the substrate. In this case, the substrate is the image and will have to be very gingerly manufactured in order to maintain consistent shelf appeal.
John Nutting commented:
Debossing of the can body is already featured on many cans, but it lacks the sharpness that would be necessary for much of the required fine-print label information. For that reason the Naked Can is a commercial non-starter. Actual coating weights are about 250mg on a 33cl can, representing about 2 percent of the total can weight.
ink guy commented:
What hype! It is obvious from the discription they don't understand can coatings. First it is not paint and second it is not sprayed on. An most importantly the materials used are not toxic.
Richard Knepfle commented:
Perfect for 12 and 24 pack boxes. All important details are on the box.
cp commented:
Definitely a neat concept, but how do you get the UPC's to read in vending and reverse vending machines???
stu commented:
Going to be difficult to get all of the fine print on to the can. Maybe an easily removed clear label with contrasting print would work. Making the can should be relatively simple, but there may be some issues with how it runs through the fillig lines.
Kim Chee commented:
Love the concept and the thinking completely out of the box. Probably won't give the makers the instant recognition of their product they want but certianly helps their reputation from a green standpoint. Considering the number of cans and plastic bottles their industry adds to the planet I think it is a fair trade.
