Packaging design: Fun with technology

As much as a lot of people love to be surprised by new technology, to me the real power in them is in their pricing. It’s usually when something gets cheap enough that things get interesting with a technology.

And then they reach the point of near disposability. That’s a whole different level of accessibility that makes for interesting combinations.

Take for instance Medea’s LED ticker vodka-bottle design, which is making the blog and social media circuit heavily right now. If you haven’t heard about it yet, it’s a bottle of spirits adorned with a programmable screen that can display customizable messages.

Two things come to my mind immediately:

(1) As prices of other technologies drop, what kind of other things will be cleverly adapted to packaging?

(2) What kind of obscene messages will people be putting on this thing?

Read more about it at Cranky’s blog

 d!b

Thanks Gabriel and Cranky!