Food packaging: McDonald's long history with paper packaging
Lately the McDonalds brand has been hitting home with me … literally. After Packaging Digest was acquired by Canon Communications earlier this year, we moved to new office space right across the street from the burger giant’s headquarters in Oak Brook, IL.
Naturally, most days on the way to work it’s hard not to think of the Golden Arches — although they’re actually chrome instead of “gold” on the headquarters’ sign.
So while fishing around for some content on this slow online news day, I couldn’t help but be intrigued by the rather interesting study I discovered on the evolution of McDonald’s paper packaging. According to the site, online branding magazine POPSOP.COM, Mark Carlson, the Senior Creative Director McDonald’s showed the images at the recent FUSE conference.
Pretty cool. Take a look at the article for more pics.
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rpatton121 commented:
Ok, your article struck a cord with this industry old-timer. In 1972 when I took my first job in a folding carton plant, our largest customer was McDonald's. At that time McD used an unglued paperboard sleeve that locked to form a ring to build their burgers. The burger and ring were then placed in a hand formed paperboard carton. They continued to used the ring for a time after the introduction of the foam cartons, then eliminated it altogether a couple years later. I was very pleased to see them gravitate back into paper years later.
