Beverage packaging: More than just fruit juice

I’ve always been intrigued by the notion of borrowing packaging styles from other products to add a unique twist to other categories. The latest example I stumbled into is MonaVie, a maker of premium juices made from blends of acai berry.

It’s impressive how the company’s packaging employs the clean elegance of wine packaging to bring an appropriate sophistication to their line of beverages. Makes me wonder what else might benefit from a little cross pollination of packaging design ideas.

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