Men's deodorant package channels Disneyland?
The strength of the human mind never ceases to amaze me. And the ability of seemingly ordinary objects to tap into unexpected recesses of that power is staggering.
Take for instance the recent item circulating around the internet about Old Spice ‘Matterhorn’ deodorant. I’ll let blogger Ricky Brigante explain the phenomenon — at unofficial Disney website Inside the Magic he writes:
“A new Old Spice deodorant scent is attracting Disney fans solely based on a loose connection to a classic Disneyland attraction. The tagline written on Old Spice’s new Matterhorn scent reads ‘smells like ice, wind & freedom,’ but some consumers aren’t concerned with the actual fragrance as much the fact that the product’s name immediately evokes images and memories of the popular Matterhorn Bobsleds attraction at Disneyland.”
Wow. A deodorant package conjuring up memories of a day at a theme park? That’s some crazy power in a design!
– d!b
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Millicent commented:
Keep these aitrcles coming as they've opened many new doors for me.
Marnie commented:
Alright alright alright that's exactly what I neeedd!
Angela commented:
Matterhorn is actually a real mountain in the Pennine Alps on the border between Switzerland and Italy. Maybe Old Spice was referencing the actual mountain... Either way, I still think of Disney Land when I hear Matterhorn!
b2 commented:
What better association?! -- all the seasoned roller coaster riders raise their arms on the downhill. Better have your Old Spice on.......
David Bellm commented:
Ha ha! I like that, Chris. Either that or maybe, "Smells like old amusement park" ... not sure I want to think too specifically what that fragrance might be though.
Chris Barry commented:
So they could have just said, "Smells like bobsleds."
