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Free-thinking students jolt paradigms and open minds
October 21, 2010
Reality bites. Probably nobody knows that simple fact better than packaging designers. Anyone who designs packaging for a living can rattle off dozens of times when truly great ideas got squelched in minutes by a dizzying interplay of different considerations — costs, materials, deadlines, client ignorance, sustainability, brand legacy, or just plain old fear.
And that’s what makes student work such a treat. Although most student packaging-design assignments have limitations imposed by the instructor, students are still relatively unfettered. They’re essentially free to pour out great ideas that challenge conventions and rethink packaging in a manner that’s often not possible in the crucible of real world limitations.
Yeah, sometimes the results of this freedom are pretty crazy — many students display a startling disdain for real-world production considerations. But that’s the joy of it. This is the laboratory of packaging design. It’s what runway shows are to fashion design. It’s not supposed to all make sense. It’s about trends, free thinking, wide-open ideas.
One of the best places to see a steady succession of great student work is The Dieline. The site frequently gets submissions from some of the world’s most promising students, making it one of the best showcases for what’s in the mind of tomorrow’s packaging designers.
-d!b
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Posted by David Bellm on October 21, 2010 |
Comments (8)
March 24, 2013
In response to:
Free-thinking students jolt paradigms and open mindsRizka commented:
Following the rules procudes what the rules were set in place to procude, or control. But does following the rules make you happy?Going outside the rules can either bring you great trouble, or great rewards. Of course, things are much more difficult when going outside the rules, because not only are they there to keep you under control, but the scrutiny and belittling of malevolent rule-abiding' peers is sometimes far worse than the rule-enforcers' or rules themselves.Look deep into yourself and decide what sits most comfortably with you. If it's outside the rules, live by your choice and deal with the repercussions of outsideness'. You'll be much happier in the long run.[] Reply:April 11th, 2012 at 1:37 pmWell, if you follow the rules slavishly, particularly in marketing, then you will stand foresquare in the middle of the crowd. Some people like that position. It is certainly safer. Personnally, I've never seen conformity as a great asset to society. It certainly makes things easier to manage. But does it yield innovation? Social change? New inventions?[]
December 19, 2011
In response to:
Free-thinking students jolt paradigms and open mindsDolly commented:
Deadly accurate answer. You've hit the bulelsye!
November 9, 2011
In response to:
Free-thinking students jolt paradigms and open mindsAlex commented:
At the first glance I thought it was a paper cup design, it was kind of interesting, if it is a beer packaging design it isn't simple enough. www.packmage.com.
September 10, 2011
In response to:
Free-thinking students jolt paradigms and open mindsDVD Cases commented:
DVD Case Manufacturer www.dvdcases.net
September 10, 2011
In response to:
Free-thinking students jolt paradigms and open mindsDVD Cases commented:
We are Need design for new DVD Case,please contact us.
February 12, 2011
In response to:
Free-thinking students jolt paradigms and open mindsCanflex Engineering Pvt.Ltd. commented:
This is some of the most interesting stuff I have read… canflex is the industry’s favorite source of best quality Packaging machine, Powder packaging machine, Vertical form fill seal machine.
January 7, 2011
In response to:
Free-thinking students jolt paradigms and open mindsShirley Cheung commented:
Good. Glad to hear that. Thank you. We are manufacturer of blister packing.
www.blisterpacking.net
December 9, 2010
In response to:
Free-thinking students jolt paradigms and open mindsGreenDustries commented:
Great post! Interesting to hear about what students are doing and their main concerns. Feel free to use our blog site as a resource, as we feel very passionate about Green Packaging!
www.greendustriesblog.com
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