Is your packaging wasting brand equity?

could you be so nice to explain what's 4p since there could be some outrdiess including me, who know 3p only. I think reading others blogs is a chance to understand what I've not known. and may give some examples for each strategies. I think IKEA partially uses the second.

最终仿制者们还是没能赢得最后的胜利it’s hard to say since they would have a different dfiinetion of success and didn’t invest so much in designing and technology development. For some products, technique is the first step followed by commercial thing. for some products, it is always commercial, such as cosmetics .

Whose leg are Santi (1 Sept) and Medjaly (26 Sept) trying to pull, and what private agenda are they following? Please don’t spoil an interesting site with such self-interested twaddle.

To-the-point article. Here are clpoue thoughts. What excites me is that positive changes are emerging for the US private equity industry comparing to 2009-2010, supported by improved valuations and conditions in the capital markets. The PE industry has not been immune to the affects of the struggling economy, as 2009 results demonstrated, but performance to date in 2011 has been encouraging. Opportunities abound in the current environment given ample PE investors capital to deploy, and evidence that some of the best performing private equity vintage returns, historically, were made near the bottom of the cycle.

To-the-point article. Here are clpuoe thoughts. What excites me is that positive changes are emerging for the US private equity industry comparing to 2009-2010, supported by improved valuations and conditions in the capital markets. The PE industry has not been immune to the affects of the struggling economy, as 2009 results demonstrated, but performance to date in 2011 has been encouraging. Opportunities abound in the current environment given ample PE investors capital to deploy, and evidence that some of the best performing private equity vintage returns, historically, were made near the bottom of the cycle.

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Great article! I have learned a lot from this website today!

I’m glad this article was posted. Consumers (and Mfgs.) need to be educated in this area even more! With our product being a ‘take-away’ item and then most likely thrown away, we were faced with the exact issues this article describes. The big issue looms however- take-away items are usually thrown away and not recycled, which is really tragic. In our journey to the perfect packaging material we decided to invent our own and will never look back. We hope others are ‘learning’ that this planet is in fact, very small and we all have a part to play taking care of it.

Ralph Machesky

CEO/President

Dripnot, LLC

www.dripnot.net

@dripnot

First of all there should be conditions to recycle for everyone who wishes to do so. That’s potentially a bigger challenge. When designing package, there are concerns about in-store visibility - each brand wants to get the biggest shelf space. There could be some regulatory mechanisms in place (say, specifying the maximum sizes of packaging or packaging weight relative to product) to deal with such issues. AISE is a good example for Laundry and Cleaning products in Europe.

The easiest and most cost effective way to deal with non-recyclable material is to just not produce packaging using these materials.Another fact is the cost of packaging can be cut in half by using biodegradable cardboards and soy based coatings and ink for the printing

I have to comment on this due to that I agree with you on what your talking about recycling what gets me that in my state pennsylvania the city I live in gets picky about what kinds of materials can be recycled due to the trash dept saying so. I always have cardboard to recycle but they won’t take it. It even does from time to time have the recycle symbol but they don’t take it why not I always thought cardboard was recycleable. I don’t want to put my cardboard boxes in the landfill and feel bad everytime that I am contributing to the waste problem and the environment.So we need trash depts to take even cardboards too to recycle due to that it is a problem in our waste fills

Very interesting. This is an underlying problem for many marketers but usually ‘easy to get away without it’. I think what happened to SunChips is really amazing. The noise became a deterrent for consumption. Just imagine, the brand would not have dreamt about the loses accruing due to noise, forget the taste/price/availability/flavors/crunchiness. I think technology - technical knowledge in ecology - is a must for all food marketers especially brand managers / pruduct managers. Even more importantly the consumers. We should be the pillars of our society and responsible for generating awareness about the use of biodegradable packaging. What happens when they are done with their contribution of consumption? What happens to the silent package flown away or sewpt away like an orphan?

Great Article, and if we can reduce in the process we will be that much better off. Concepts4Today’s Beverage Name Space promotes positive consumption which reduces risk of illness and disease from beverage confusion and eliminates excess waste in the environment with the ability to easily personalize a beverage bottle or container. www.concepts4today.yolasite.com

While exploring the possibility of making packaging more useful after its primary function, I was a bit surprise by the lack of solution (and cooperation), so I am on a mission to “create” this opportunity. My new business venture is iScoopy Pal at iscoopy.com Hope that we’ll connect in the near future.

A lot of packaging would be kept longer for reuse if it actually did not have labeling on it - or the label (and adhesive) were easy to remove when done. And if bottles and other containers were shaped to allow for easier reuse - a bottle with a cap that could be interchanged with a mason jar lid or stopped with a wine cork. The more unique packaging is, the more wasteful it actually is.

No argument here - Junkk.com - designed-in reuse has been and is our mission, promoting such as REtie.co.uk in the process.

One of the best potential outcomes is that a package - primary or secondary, becomes what I call a “keeper box”. The design, structurally and or graphically is so compelling, the consumer cannot bear to throw it out, or recycle it in the conventional sense. Instead, it becomes a sewing kit or a small toy box or something - anything, other than garbage. I have been successful with this and keep it as an ongoing goal in my approach to packaging design.