Tom Marin
Tom Marin is the managing partner of MarketCues, Inc. and provides corporate and brand strategy to organizations of all sizes. Marin has an extensive background in the graphic arts, printing, publishing and media industries. Prior to MarketCues, Marin was the president of his own advertising agency for 20 years and was responsible for the domestic and international marketing, corporate advertising, direct marketing and publications with specific emphasis in the publishing and education sectors. He is an accredited member of the national and international chapters of the Business Marketing Assn., is a (CBC) certified business communicator and a past marketing chair of the Chicago chapter. Marin holds a bachelor's degree in education from Northern Illinois University.
Building BrandsLink This | Email This | Comments (1) My how things have changed!If you didn’t know better you could easily reach for this packaging for tonight’s meal. Upon closer inspection you would immediately discover that this ‘meal’ wasn’t prepared for you but for your fido! Variety Pet Foods created these incredible down-home recipes and authentic country style that inspired the Variety Homestyle packaging. The design came from... MoreLink This | Email This | Comments (0) New way of packaging food that hasn’t found a marketWhat happened: This past week Le Whif introduced the first breathable, organic chocolate and coffee. According to its creator, David Edwards, a Harvard professor, “Le Whif uses particle engineering to form chocolate in particle sizes that are small enough to to become airborne though too large to enter the lungs.” Flavors include pure chocolate, raspberry chocolate, and mint... MoreLink This | Email This | Comments (1) New media can mean new customersWhat happened: This month the Wall Street Journal ran an article “App Watch, New York Edition: Fresh Direct” that explained Fresh Direct has introduced the company’s new app so their customers can order from their iPhone. Evidently the company spent some time researching their store’s customers and found that about half of them use the iPhone. In addition, the... MoreLink This | Email This | Comments (1) When the package goes beyond attractive...…and adds something really unique it really stands out. In Buddy Mulled Wine’s case their packaging and follow-up marketing did what it was supposed to do and provided that extra something that put it above the rest: Easy to understand ‘big idea’ Creative design Plus… Showed the product in action Well done!... MoreLink This | Email This | Comments (0) The basis for a great packaging design: An innovative idea that solves problemsWhat happened: Method Laundry Detergent’s new laundry detergent is made with smartclean technology™, a patent-pending formula using a radical technology to deliver outstanding cleaning power. This detergent comes in a very small bottle, promises not to spill or strain arms because of its small size and guarantees outstanding cleaning results. More can be found at... More |
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