Tom Marin
Tom Marin is the managing partner of MarketCues, Inc. and provides corporate and brand strategy to organizations of all sizes. Marin has an extensive background in the graphic arts, printing, publishing and media industries. Prior to MarketCues, Marin was the president of his own advertising agency for 20 years and was responsible for the domestic and international marketing, corporate advertising, direct marketing and publications with specific emphasis in the publishing and education sectors. He is an accredited member of the national and international chapters of the Business Marketing Assn., is a (CBC) certified business communicator and a past marketing chair of the Chicago chapter. Marin holds a bachelor's degree in education from Northern Illinois University.
Building BrandsLink This | Email This | Comments (1) Let’s just say when you see a great ad it’s tough not to smileCargill had a big task in front of them when they set out to create advertising that would explain how they could make a positive difference with french fries and all that other processing that’s in the news morning noon and night. Using humor they did it and even ended logically with, “This is how Cargill works with customers.” That’s a score.... MoreLink This | Email This | Comments (1) You’ll never look at dinner the same wayMost of the blogs that I write fall into two camps. They are either how to articles or reviews of successful or unsuccessful brand campaigns. So this one is admittedly off the beaten path but holds such interest I frankly couldn’t resist. I’m talking about the movie “FOOD, INC.” that was released last year that provides in a documentary format some very troubling... MoreLink This | Email This | Comments (1) COOKINGWITHDRAFT.COM TAKES IT LOCALUsing a combination of products, Kraft, LU, Cracker Barrel and Publix teamed up to create a selling opportunity for themselves and a delicious appetizer for its customers. The promotion was titled, “CHEESE loves COMPANY,” but from a brand strategy perspective it could be called, “MORE BRANDS equals MORE RETAIL SALES.” Let’s consider the not so obvious from... MoreLink This | Email This | Comments (1) Sometimes the best packaging is the first packagingMcIlhenny Company which makes Tabasco sauce turned 142 years old this year. An amazing feat by anyone’s standards. Consider a few more about the company. Its first product remains its flagship. Its first packaging design is pretty much the same as it was those 142 years ago. Its products account for 20 to 25% of the market according to industry best guesses. Now in its fourth... MoreLink This | Email This | Comments (0) Take a look at a new product: The Drop-Top™StarOne Group has announced its new product, “The Drop-Top™” for the beverage, food, personal care, pharmaceutical and chemical packaging that uses its newly patented container closure delivery system. The company claims The Drop-Top is like no other closure and promises it will help solve different problems facing the packaging industry today. The Drop-Top... More |
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| Building Brands | 13 | 13 |
