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Tom Szaky, founder/CEO of TerraCycle, has won more than 50 awards for entrepreneurship, also writes blogs for Treehugger and The New York Times, recently published a book called "Revolution in a Bottle" and is the star of a National Geographic Channel special, "Garbage Moguls."
Giving packaging a second chance at life. Product packaging is a way of life to us, sure, but to most consumers it has no value. Sure it provides safety, convenience, shelf life, but most consumers are blissfully ignorant of these important tasks. Usually consumers throw product packaging away without much thought; thankfully more and more are starting to recycle it, if possible. Everyone knows about recycling. We’ve been... More
Do frozen foods heat up the planet?. People are constantly on the go and searching for something convenient and affordable. Therefore, it’s no surprise that the frozen food industry has grown to $22 billion since its emergence back in the 1930s. With the average American consuming 72 frozen meals per year, the amount of packaging waste generated contributes greatly to the millions of tons of municipal sold waste... More
Do ecolabels enthuse or confuse?. As TerraCycle grows, our label can be seen on an increasing amount of consumer packaging. What’s even more exciting is the fact that consumers are becoming more aware of our label and what that means. However, this got me thinking about other ecolabels. There are hundreds of different ones out there, and each is trying to convey to the consumer some environmental benefit by... More
Do consumers really value sustainable packaging?. It’s a fact of life that we, as social beings, look for common ground when building relationships. Companies are no exception to this rule. Often, people seek out brands and companies that reflect their values. For instance, whether a company is charitable or not will influences its ability to attract a consumer that values this trait. With this I ask, do consumers really care... More
Is the perfect package a myth?. Packaging is ubiquitous, and for good reason. It provides us with a safe, convenient, and highly effective means to store, transport, and market an almost limitless array of goods. Not all containers are created equally, however; there are several advantages to using environmentally sustainable packaging. Still, it can be difficult to hit the sweet spot where sustainability and... More
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