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Emilio Frattaruolo

Emilio Frattaruolo is a senior in the packaging program at the Rochester Institute of Technology in Rochester, NY. He offers a fresh perspective on packaging in the marketplace and what he is learning in one of the nation’s leading collegiate packaging programs.


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Fast Times at Packaging U

Recent Posts

Packaging changes good and necessary

January 14, 2008 | Link This | Email this | Comments (8)

It always amazes me how quickly packaging changes in the food industry. I had a funny experience at the supermarket the other day. 

When I was in RIT's co-op work program, I was at the supermarket at least once a week for groceries and other items. It got the point where I could be in and out of the supermarket in a very short time as I had become accustomed to the packaging of the products I normally purchased which made it easy for me to spot them out in an aisle as I was walking around. 

My most recent trip to the supermarket, though, didn't exactly go as planned. I must have spent an hour running up and down the aisles passing by the items I needed merely because I didn't recognize their new packaging. Most of the changes were fairly involved, so it was no surprise. It made me think about how some
...Read More

Recent Posts

Reusable package speaks loudly

January 4, 2008 | Link This | Email this | Comments (0)

As a future packaging engineer, it sometimes saddens me to think that most of my career will be devoted to creating things that have a relatively short lifespan and are usually thrown away with great vigor.  Luckily, there are always times where packaging gets to live a second life. 

Returnable/reusable bins are a great example of this, but there aren't many packages that get reused by the consumers themselves. Sure, there are display cases that come with some higher end products. Other than that it's fairly limited. As I've mentioned before, there is a trend that calls for the creation of packaging that can live an alternate life, such as the POM Tea glasses. However, fe
...Read More

Recent Posts

Not your daddy's beige box

December 18, 2007 | Link This | Email this | Comments (0)

In terms of packaging, everyone loves to point at Apple Computers. While I can't disagree that their packaging has some major appeal, I've got to give some recognition to Microsoft. 

Microsoft has, for as long as I can remember, been the king of bland and boring packaging.  I can't really blame them though, as for quite some time it was the norm to package your products in a fairly oversized paperboard box. Times have changed though and Microsoft has definitely gone above and beyond the norm for modern software packaging. 

These days most software you find on the shelves comes in an oversized DVD case of
...Read More



Recent Posts

Different strokes for different folks

December 3, 2007 | Link This | Email this | Comments (1)

Energy drinks have become very popular here in the U.S. over the last couple of years. If you go into any convenience store, you’d be hard pressed to find a non-super-caffeinated drink in the beverage aisle. The most popular or at least most well-known drink these days is Red Bull.

It’s hard to miss that slender can and the very familiar logo and company colors. The funny thing is that when I first saw that slender can I was very confused. This is because before the drink was popular here in the U.S., it was very popular in Thailand. It’s actually a little-known fact that the drink was originally formulated and produced in Thailand until it was reformulated and marketed t...Read More



Recent Posts

Shock and awe at PACK EXPO

October 24, 2007 | Link This | Email this | Comments (1)

 attended my first PACK EXPO in Las Vegas last week and it was quite the experience. PACK EXPO is big. Now, when I say big I don’t mean large. I mean gigantic! If you want to get a good idea of what it’s like to attend PACK EXPO, just imagine your local football stadium and then fill it with hundreds if not thousands of booths. Then add a couple thousand people into the mix, some robotic pick-and-place machines, and a couple of very loud bottle unscrambling machines for good measure.

I spent most of my time at PACK EXPO wandering around in awe of the huge number of new machines and materials and just trying to take in as much as possible. As a student, it was very neat to see some of the new materials and processes being utilized by companies large and small.

As a student I was not only able to learn about innovations in the packaging industry but I wa...Read More





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