Brand Protection

Brand protection is the use of packaging, packaging components or other technologies to protect products from criminal activities such as diversion, grey markets and counterfeiting.

Things were set in motion in 1980 when the world of packaging changed with the Tylenol poisonings through product tampering. It was realized that protecting products using tamper-evident materials served to protect consumers as well as a brand’s equity.

In the decades since, the sophistication of brand protection has kept pace to match the sophistication of criminal types. Today, methods for brand protection include serialization, radio-frequency identification (RFID) or similar technologies, overt methods like optically variable devices (holograms) and covert methods like taggants, special UV inks and genetic markers. One example is the use of authentication applied to flexible films.

Tying into the universality of smartphones, there’s not surprisingly an app available for brand protection, too: Packaging Digest reported on a Mobile Product Authentication (MPA) technology that allows consumers to verify a product's authentication at the time of purchase or use, using unique identifiers or codes on each package.
For a superb, timeless overview of brand protection technology, see New technology aids fight against counterfeiters [http://www.packagingdigest.com/article/518765-New_technology_aids_fight_....

Brand protection also relates to recalls where technology for track-and-trace capability streamlines the rapid identification and location of the suspect batch or lot. A report from Allied Market Research pegs the CAGR of the global food traceability market at 8.7 percent, with revenues reaching $14.1 billion by 2020.

Content Tabs


Article

There are a number of hot buttons that are touched by the patent-pending authentiQ technology: brand protection and authentication, consumer-friendliness and brand interaction, use of the Cloud and Artificial Intelligence prog


Company

Ampac is the world’s leader in creative flexible packaging. We passionately create and bring to market new packaging designed to advance our customer’s brands and value globally.


Article

Global Factories, a global provider of medicine pouch verification, will use Thinfilm printed memory labels for security and authentication in its new Vandenbrink Blister Packaging Machine (VBM).

 


Company

DSS, a leader in anti-counterfeit, authentication, and mass–serialization technologies, provides turnkey security solutions to corporations, governments, and financial institutions around the world.


Article

A new opportunity in using digital watermarks for in-mold labels for cosmetic and personal care packaging results from an alliance between packaging vendors SussexIM and Ink


Article

These consumer-empowering options for brand protection and anti-counterfeiting technologies that use smartphones to authenticate on-package labels were on display at Label Expo this week.

 


Article

This insider’s guide to understanding new U.S. federal requirements helps make sense of package serialization in light of the Drug Quality and Security Act of 2013 for prescription track-and-trace accountability.

 


Company

Our vision is to bring electronics to even the most cost-sensitive applications. We make electronics through a fundamentally new process, printing rather than semiconductor fabrication.


Company

With more than 70 years of expertise, our portfolio of products has grown to include the finest quality boxes and bags, woven labels, hangtags, metal findings, ribbons and bows, stretch technology, heat transfers, patches and


Article

On first look, I’d thought that this invention was a stretch from a practical standpoint, until I saw that it was filed by a prominent packaging vendor, MeadWestvaco, Richmond, VA, which gives it instant credibility.


Article

Brand protection is a concern for brand owners who have seen the brand equity of their own products and those of other brand owners undermined by counterfeiting.


Article

This is a published patent for a serialized tracking system for food products that includes labeled food product packages and labeled containers for transporting the labeled packages to harvest sites.


Article

Frequentz, a company in the ePedigree and track-and-trace space, expects the food traceability industry to see rapid growth in the next several years to ensure consumer safety and helping to prevent recalls.


Company

We started as a family-owned business back in 1941 and while we are a part of a much larger company, we continue to satisfy the branding needs of thousands of companies world-wide.


Company

Our Packaging Resolved positioning emphasises the four core themes of Opening, Closing, Informing and Protecting – where our tapes, labels, closures and seals can combine to provide all or simply one of these benefits.


There are a number of hot buttons that are touched by the patent-pending authentiQ technology: brand protection and authentication, consumer-friendliness and brand interaction, use of the Cloud and Artificial Intelligence programming, among others...


Global Factories, a global provider of medicine pouch verification, will use Thinfilm printed memory labels for security and authentication in its new Vandenbrink Blister Packaging Machine (VBM).

 

Thin Film Electronics ASA (“Thinfilm...


A new opportunity in using digital watermarks for in-mold labels for cosmetic and personal care packaging results from an alliance between packaging vendors SussexIM and Inkworks that...


These consumer-empowering options for brand protection and anti-counterfeiting technologies that use smartphones to authenticate on-package labels were on display at Label Expo this week.

 

Avery Dennison demoed a brand protection...


This insider’s guide to understanding new U.S. federal requirements helps make sense of package serialization in light of the Drug Quality and Security Act of 2013 for prescription track-and-trace accountability.

 

In the United States...


On first look, I’d thought that this invention was a stretch from a practical standpoint, until I saw that it was filed by a prominent packaging vendor, MeadWestvaco, Richmond, VA, which gives it instant credibility.

 

The patent...


Brand protection is a concern for brand owners who have seen the brand equity of their own products and those of other brand owners undermined by counterfeiting. In response, Pillar Technologies, a business unit of ITW and supplier of induction...


This is a published patent for a serialized tracking system for food products that includes labeled food product packages and labeled containers for transporting the labeled packages to harvest sites. A data-clearing center receives mobile phone...


Frequentz, a company in the ePedigree and track-and-trace space, expects the food traceability industry to see rapid growth in the next several years to ensure consumer safety and helping to prevent recalls. Frequentz recently...


Packaging applications targeted with nanotechnology by suppliers....


Arjobex Security’s mission is to provide brand owners with a state of the art synthetic solution to fight against counterfeiting and tampering. Arjobex Security is a part of Arjobex, manufacturer of Polyart synthetic paper who are a world leading...


DSS, a leader in anti-counterfeit, authentication, and mass–serialization technologies, provides turnkey security solutions to corporations, governments, and financial institutions around the world. Our custom security programs are designed to...


In 2001, the company invented a breakthrough authentication technology, widely used today by Forbes 2000 companies. AlpVision reached profitability in 2003 and has grown steadily ever since.

AlpVision's digital solutions for product...


Ampac is the world’s leader in creative flexible packaging. We passionately create and bring to market new packaging designed to advance our customer’s brands and value globally.

Ampac drives packaging transformation and performance by...


Our Packaging Resolved positioning emphasises the four core themes of Opening, Closing, Informing and Protecting – where our tapes, labels, closures and seals can combine to provide all or simply one of these benefits.

From helping...


Our customers choose I.D. Images because we provide label solutions. We have a customer-centric approach to finding these solutions, which means that we take the time to find out your individual needs before determining the best product for your...


INKSURE Technologies is the industry leader in cloud based authentication via mobile phones for brand protection and anti-counterfeiting.

Our taggant technology is applied to billions of consumer items and high-value documents every month,...


Omega Design Corporation is a global provider of innovative packaging solutions focusing on the pharmaceutical, nutraceutical, and consumer healthcare industries. Since 1969, Omega has specialized in the design, manufacture, service, and support...


Brand counterfeiting, product diversion, and document fraud are not victimless crimes. Companies are suffering from brand erosion and the loss of revenue and jobs. Liability concerning health and safety is steadily increasing. Brand owners look to...


We started as a family-owned business back in 1941 and while we are a part of a much larger company, we continue to satisfy the branding needs of thousands of companies world-wide.

STOFFEL NAME BADGES

Stoffel's wide...


With more than 70 years of expertise, our portfolio of products has grown to include the finest quality boxes and bags, woven labels, hangtags, metal findings, ribbons and bows, stretch technology, heat transfers, patches and zipper pulls.

...


Our vision is to bring electronics to even the most cost-sensitive applications. We make electronics through a fundamentally new process, printing rather than semiconductor fabrication. This novel process gives us a cost-per-function advantage...

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