Beverage packaging preview: Cameo printed can end

By Rick Lingle in Cans on June 12, 2018

Cameo 360-degree printed aluminum beverage can ends from Ball Corp. to make the top ‘pop’ points to a fresh marketing opportunity for brands.

 

A new beverage can innovation can help brands put a colorful end on their infinitely recyclable aluminum cans from Ball Corp.  Ball's new proprietary Cameo End Printing extends customer branding to the top of the can, making the can top “pop” and adding appeal for consumers looking for their favorite beverages.

Cameo extends the can’s 360-degree billboard to the top of the package, further increasing brand visibility and offering exciting new possibilities for contests, special promotions and limited-edition packaging.

For consumers, Cameo makes searching for favorite brands easier in coolers and convenience stores, where the top of the can may be the most visible part of the package.

"Ball's Cameo End Printing delivers both branding advantages for our customers, and functional benefits for consumers," says Jay Billings, vice president, commercial, for Ball's beverage packaging North & Central America business. "For our customers, Cameo extends the can's 360-degree billboard to the top of the package, further increasing brand visibility and offering exciting new possibilities for contests, special promotions and limited release packaging. For consumers, Cameo makes searching for your favorite brand easier in coolers and convenience stores, where the top of the can may be the most visible part of the package."

Cameo will be commercially available in early 2019. Ball Corp. responded to Packaging Digest’s questions that are highlighted in this summary:

 

  • Printing details: Graphics are applied with registered offset printing, four colors and a basecoat. The table/panel area is open for printing.

 

  • Cost premium: We consider costs confidential, however, while there is a small upcharge, good innovation delivers value beyond the cost—and it’s clear from the response to Cameo that our customers recognize this, and are exploring possibilities for Cameo with Ball.

 

  • Status and interest: After Ball launched Cameo at the Craft Brewers Conference in Nashville a few weeks ago there was a lot of buzz on the show floor from our customers. There were also ideas flying for how customers could use the new technology with their brands. We can’t wait to see some of these come to life when we launch in 2019.

 

  • Summary takeaway:  We believe this innovation is going to get more cans in hands, which is the ultimate goal for all the beverage companies we work with. Cameo can be an advantage both on shelf and in the cooler; we believe this innovation has staying power because it extends a company’s branding to the top of the can. It’s yet another advantage from a can that already offers tremendous sustainability and portability benefits.

 

For more information, read the press release at the Ball Corp. website.

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Have a thirst for packaging information and ideas? During EastPack 2018 (June 12-14, New York City) you’ll find a 3-day packaging conference, demos, networking opportunities and expert-led Innovation Tours.

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