The labeling channel includes labeling machinery, pressure-sensitive labels, spot labels, tamper-evident labels, print-and-apply labels, shrink sleeve labels, packaging inserts, print-and-apply applicators, shrink sleeve equipment and much more.
-
Walmart unveils "Great For You" front-of-pack icon
Posted by Lisa McTigue Pierce, February 8, 2012
Development of the "Great For You" icon—which will appear on hundreds of foods—is part of Walmart's initiative to make food healthier and healthier food more affordable. Items with the "Great For You" icon must meet rigorous nutrition criteria, pulled from the 2010 Dietary Guidelines for Americans, the FDA, the USDA and Institute of Medicine (IOM). More
-
Interactive makeup pack speaks to consumer passion points
Posted by Lisa McTigue Pierce, February 8, 2012
Urban Decay's Book of Shadows IV lets consumers download tutorial videos on how to apply the makeup through QR codes printed on enclosed "Look" cards. Users then plug their smartphone into the portable speaker provided in the package to help recreate the stunning looks. More
-
Big G cereals get radical with limited-edition retro packaging
Posted by Lisa McTigue Pierce, February 8, 2012
General Mills and Atari partner on five 80's themed retro packages, available exclusively at Target stores. Consumers are drawn to nostalgia, and that's exactly what Big G is bringing to the table this year with graphics from Atari classics like Asteroids, Centipede and Missile Command featured on the back of each participating cereal. More
-
Theater toasts ‘The Princess Bride' with wines
Posted by Jenni Spinner, Senior Editor, February 3, 2012
The label and packaging of new wines from the Alamo Drafthouse celebrates the beloved tale of romance and swordplay on its 25th anniversary. More
-
Tanimura & Antle packs new lettuce for more efficient pallet loads
Posted by Lisa McTigue Pierce, February 2, 2012
Packaged in a smaller compact clamshell, Tanimura & Antle's new greenhouse grown lettuce is packaged to deliver 35 percent more product per pallet in an attractive retail package with a new forward facing tamper-evident label. More
-
2-D or not 2-D?
Lisa McTigue Pierce, February 2, 2012
Quick Response (QR) codes are popping up on packages everywhere and smartphone users are becoming more comfortable using them. Should you add one to your product? If so, how? More
-
New product shakes out when existing package is repurposed
Jenni Spinner, Senior Editor, February 1, 2012
Kraft's Jet-Puffed Mallow Bits puts an existing item into existing packaging technology to make a new product. More
-
QR do's and don'ts
Lisa McTigue Pierce, January 31, 2012Should you add a QR code to your package? They offer several benefits for marketers. Here are some key takeaways on how to do it right. More -
Candy packaging error spurs Walgreens recall
Posted by Jenni Spinner, Senior Editor, January 31, 2012
The company is recalling certain lots of its 13-oz chocolate covered raisins bags. Due to a labeling mixup, the product could contain allergens such as peanuts, almonds and soy. More
-
Who you gonna call?
Lisa McTigue Pierce, January 31, 2012
So you've decided to add a QR code to your package to better communicate and/or interact with consumers. Now what? Where do you start? Here's a list of various technologies available to help you find and assess the best one for your project. More
Advertisement
Building Brands
April 9, 2010
COOKINGWITHDRAFT.COM TAKES IT LOCAL
Using a combination of products, Kraft, LU, Cracker Barrel and Publix teamed up to...
More
Building Brands
April 2, 2010
Sometimes the best packaging is the first packaging
McIlhenny Company which makes Tabasco sauce turned 142 years old this year. An...
More
My bottle did not have the tablets. I hope you bring this product back soon. Us...
Loretta– 2012-2-2 13:02:50 EST
in response to Rexall recalls mislabeled Calcium softgelsI think labels should have some standardization in portion sizes by category of...
Susan Szczechowski– 2012-1-2 16:08:53 EST
in response to Study: Nutrition labels confuse consumersAs with household chemical cleaning products, another warning should be added...
Derek Lee– 2012-20-1 14:14:58 EST
in response to Chili-infused vodka label bears strong warnings
Events
PACE 2012
February 08-10, 2012Location: John Carpenter House, John Carpenter StreetPACE EU Forum
February 08-10, 2012Location: John Carpenter StreetAerosol & Dispensing Forum
February 08-09, 2012Location: Espace Champerret, Porte de Champerret


















