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Package design is more than graphics. Read the latest news focused on packaging form, structure, consumer functionality and scalability in manufacturing.

  • Walmart unveils "Great For You" front-of-pack icon

    Posted by Lisa McTigue Pierce, February 8, 2012
    Walmart Great for You logo Development of the "Great For You" icon—which will appear on hundreds of  foods—is part of Walmart's initiative to make food healthier and healthier food more affordable. Items with the "Great For You" icon must meet rigorous nutrition criteria, pulled from the 2010 Dietary Guidelines for Americans, the FDA, the USDA and Institute of Medicine (IOM).  More
  • Interactive makeup pack speaks to consumer passion points

    Posted by Lisa McTigue Pierce, February 8, 2012
    Urban Decay Book of Shadows IV Urban Decay's Book of Shadows IV lets consumers download tutorial videos on how to apply the makeup through QR codes printed on enclosed "Look" cards. Users then plug their smartphone into the portable speaker provided in the package to help recreate the stunning looks.  More
  • Ampule applicators

    Edited by Lisa McTigue Pierce, February 8, 2012
    Ampule applicators Functional, shaped applicator heads for the company's patented line of plastic ampules can be made from materials such as cosmetic foam, felts, wools, polyurethane and uncompressed melamine.  More
  • Big G cereals get radical with limited-edition retro packaging

    Posted by Lisa McTigue Pierce, February 8, 2012
    Big G retro pkg General Mills and Atari partner on five 80's themed retro packages, available exclusively at Target stores. Consumers are drawn to nostalgia, and that's exactly what Big G is bringing to the table this year with graphics from Atari classics like Asteroids, Centipede and Missile Command featured on the back of each participating cereal.  More
  • Toy packaging merges sustainability, fun

    Posted by Jenni Spinner, Senior Editor, February 7, 2012
    Green Toys sustainable packaging Each of these planet-friendly playthings is packaged in a 100-percent recyclable corrugated box printed with soy inks, with no twist ties or plastic wrap.  More
  • Diet Coke packaging promotes heart health

    Posted by Jenni Spinner, Senior Editor, February 7, 2012
    Diet Coke Heart Truth cans Diet Coke cans, aluminum bottles and other packaging will show support for The Heart Truth, an organization designed to raise awareness of women's heart health.  More
  • Prepared frozen food to reach $186 billion by 2015

    Posted by Jenni Spinner, Senior Editor, February 7, 2012
    El Monterrey mini chicken tacos The popularity of packaged frozen meals is on the rise, thanks to an increasing number of working moms, shifting ethnic demographics and advancements in food packaging technology.  More
  • Patron bottles dark chocolate liqueur

    Posted by Jenni Spinner, Senior Editor, February 7, 2012
    Patron XO Cafe Dark Cocoa liqueur Patron XO Cafe Dark Cocoa combines the company's tequila, the flavor of coffee and intense chocolate flavor in its signature premium glass bottle.  More

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Tom Szaky

Green Terratory

Tom Szaky
February 3, 2012
The problem with the popularity of pouches
TerraCycle’s food packaging recycling programs began with drink pouches....
More

Lisa McTigue Pierce

Digestibles

Lisa Pierce
December 8, 2011
3D packaging: no funny glasses required (unless you want)
Judged the Flexible Packaging Assn awards earlier this week. Fun, fun, fun. This...
More

Tom Szaky

Green Terratory

Tom Szaky
September 14, 2011
Packaging's got game with the kids
Can packaging reclamation and end-of-life responsibility really be something fun...
More

KC Boxbottom

Adventures in Packaging

KC Boxbottom
August 9, 2011
The case of the tipsy bottles
She had a hat pulled low as if ashamed to be recognized and had a gin bottle in...
More

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Product of the Day

Ampule applicators

Ampule applicators
Functional, shaped applicator heads for the company's patented line of plastic ampules can be made from materials such as cosmetic foam, felts, wools, polyurethane and uncompressed melamine.

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