Do confused consumers need more than a date code on packages?

By Lisa McTigue Pierce in Coding on March 30, 2015

When it comes to food and beverage safety and waste, consumers often rely on the package’s date code to help them decide whether to consume the product or not. How are date codes helping in this regard?

 

“Best by” “Sell by” “Use by”—Consumers throw away so much food that still might be safe to eat because the current Date Codes are confusing to them. Without a better system, they figure it’s better to be safe than sorry. No one wants to get sick—or even die—from bad food or drinks, right?

How can date codes on foods and beverages help improve safety and prevent waste? Please take a few minutes to participate in this topic-specific poll about trends and challenges in date coding. As a valued reader of Packaging Digest, I would appreciate your thoughts. Your reward? If you complete the survey and give us your email address, I will send you the full, detailed results of the study once they are available.

To begin the confidential survey, which will take about 10 minutes to complete, click this link:
https://www.surveymonkey.com/s/5B2YZY2

Thanks for your time and participation!

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