Augmented Reality

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Article

Digital technologies like artificial intelligence, the Internet of Things (IoT) and virtual reality are transforming companies and their relationships with consumers.


Article

A look at real-world opportunities using augmented and virtually reality technology for packaging, consumer engagement and more.

 


Article

Vital Farms’ atypical egg carton design shakes up the dairy category while raising consumer engagement through packaging-enabled Augmented Reality.

 


Article

The Internet of Things (IoT) is revolutionizing how humans function and operate. This new “smart era” is replete with next-generation cutting-edge technologies that operate on adaptive intelligence.


Article

Consumers with smartphones and other portable devices can interact with products that use intelligent packaging for that all-important engagement with the brand.


Article

Biometric research, including eye-tracking and facial expressions, is a useful tool to lift the veil on the truth of packaging at the point of sale—and help guide effective designs.

 


Article

Esko’s Studio suite that centers on packaging design projects for boxes, flexible packaging, labels and shrink sleeves offers up some fresh improvements that push the capability of tools used for packaging design.

 


Article

A Sun Chemical partnership for conductive inks creates smart packaging that opens up new opportunities to create a “tailored consumer experience” through packaging.

 


Article

Doing more—not with less but with some nifty, interactive technologies—marks the main trend seen at the recent Pack Expo International show.

 


Article

A live demonstration of Blippar’s augmented reality technology in September at Label Expo, specifically a blipp for Wheaties, caught my attention. In fact, it was astonishing.


By Danielle Sauvé

How comfortable are you with using today’s digital tools for packaging? Virtual and augmented reality, packaging-related apps and more become a lot less scary when you can touch and play with them yourself—which you can do...


Digital technologies like artificial intelligence, the Internet of Things (IoT) and virtual reality are transforming companies and their relationships with consumers. Applying these and other technologies to the business of packaging offers myriad...


A look at real-world opportunities using augmented and virtually reality technology for packaging, consumer engagement and more.

 

It was in Toronto in May where I moderated a well-attended panel discussion on augmented and virtual...


Vital Farms’ atypical egg carton design shakes up the dairy category while raising consumer engagement through packaging-enabled Augmented Reality.

 

With consumers having an ever-stronger voice, packaging is increasingly at the...


The Internet of Things (IoT) is revolutionizing how humans function and operate. This new “smart era” is replete with next-generation cutting-edge technologies that operate on adaptive intelligence. Smart sensors might seem like one minuscule...


Consumers with smartphones and other portable devices can interact with products that use intelligent packaging for that all-important engagement with the brand. Peter Kallai, president & ceo of the Canadian Printable Electronics Industry...


Biometric research, including eye-tracking and facial expressions, is a useful tool to lift the veil on the truth of packaging at the point of sale—and help guide effective designs.

 

Biometrics refers to metrics related to...


Esko’s Studio suite that centers on packaging design projects for boxes, flexible packaging, labels and shrink sleeves offers up some fresh improvements that push the capability of tools used for packaging design.

 

While perusing some...


A Sun Chemical partnership for conductive inks creates smart packaging that opens up new opportunities to create a “tailored consumer experience” through packaging.

 

One result of T+Sun, a partnership between...


Doing more—not with less but with some nifty, interactive technologies—marks the main trend seen at the recent Pack Expo International show.

 

...


A live demonstration of Blippar’s augmented reality technology in September at Label Expo, specifically a blipp for Wheaties, caught my attention. In fact, it was astonishing. The basic enabling technology, the Blippar app, is free to download and...

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