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Classic lager returns to iconic teardrop bottle
Anheuser-Busch is introducing Michelob Lager and Michelob Light in elegantly re-designed embossed teardrop bottles based on the original package launched in 1961. "The teardrop bottle was originally created to make the beer immediately identifiable in even a darkened bar or restaurant, and we're going back to those roots," said Eduardo Pereda, director of marketing, Michelob Family, Anheuser-Busch, Inc. "We think the tradition of the new bottles and the all-malt recipes will give adult beer drinkers two great reasons to rediscover Michelob."
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Sustainable packaging: Schawk approved for membership in Sustainable Packaging Coalition
Schawk, Inc, one of the world's leading providers of digital brand image management solutions to the consumer products packaging industry, announced today that it has been approved for membership in the Sustainable Packaging Coalition (SPC), a project of GreenBlue. "As the leading brand image management supplier to the consumer packaging industry, we are committed to the vision and mission of the Sustainable Packaging Coalition," said David A. Schawk, president and chief executive officer. "We believe our membership in this organization will enhance Schawk's ability to help its clients meet their packaging requirements."
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