» Newsletter Archive
» Sign Up
>>Tuesday, February 6, 2007
Sponsored by

Pepsi squeezes out another enhanced water entry called Tropicana Fruit Squeeze
Tropicana will become the latest brand to try to make a splash in the expanding pool of enhanced water products. The 50-calorie Tropicana Fruit Squeeze waters, which boast a splash of fruit juice, will hit juice aisles next month. The launch illustrates PepsiCo's continued commitment to attacking hot sub-segments of the beverage category. Tropicana Fruit Squeeze marks Pepsi's fifth entry into the segment. Others include Aquafina Alive, a low-calorie, fruit-flavored, vitamin-enhanced water that launched late last month and Propel Fitness Water, Aquafina FlavorSplash and SoBe Lifewater.
Read more...

New 1-liter bottle opens grocery and other sales channels for Clearly Canadian Beverage
Clearly Canadian Beverage Corporation announces the launch of a new proprietary 1-Liter plastic bottle for our Clearly Canadian sparkling flavored waters. Stated Brent Lokash, President of Clearly Canadian: "We are extremely pleased with the reception for this new bottle format from both the consumer and our retail clients. Clearly Canadian consumers have been asking for a larger format to better enjoy and share their favorite beverage and chain retailers appreciate the convenience of this grocery package. This new 1-Liter initiative has really hit home and should open many new doors for this popular product."
Read more...


Product of the day—as seen on www.packagingdigest.com
Static ionizers
Two SUNX brand static ionizers— the ultra-compact ER-V and the ultra-thin ER-VW series—are introduced.
Read more...
Panasonic Electric Works Corp. of America,
877/624-7872

Convenience key for pet products according to new research
Conveniently organized into three chapters: Pet Food, with a particular focus on new packaging types and technologies (single-serve, pouch, resealable, easy-open, easy-carry, etc.); At-Home Assistance Products, such as self-cleaning litter boxes, automatic feeders, easy-entry ramps, automatic pet doors, and other non-food products and package types with special ergonomic and/or innovative convenience features; and On-the-Go Products, including portable kennels, vehicle and airplane safety devices, backpacks, strollers, portable feeding systems, and even calming supplements, the report is a thorough analysis of products and trends making life easier for pet owners and their pets.
Read more...

U.S. Kraft Foods launches Clight to compete on
ready-to-drink market

Kraft Foods Brasil SA, the Brazilian subsidiary of U.S. foods group Kraft Foods Inc., will launch a new version of its instant juice Clight, targeting the market of ready-to-drink beverages, like sodas, juices and tea, Brazilian news site Invertia-Brasil reported on February 2, 2007. According to Kraft Foods Brasil's manager, Patricia Kastrup, the company's target is not to compete with other powder juices, consumed traditionally at home, but to compete with sodas, juices, soft drinks and ice tea, consumed out of home. The product, that is the relaunched version of the 200 mL juice, put on the market in 2004, is now available in 400 mL package.
Read more...

BWAY Corp. acquires assets of Vulcan Containers
BWAY Corporation announces that through a Canadian subsidiary it has finalized the acquisition of substantially all of the assets, and certain liabilities, of Vulcan Containers Ltd. including their general line steel pail and metal decorating businesses. Vulcan Containers, headquartered in Toronto, ON, produces steel pails for distribution predominately in Canada. The Company operates one pail plant with annual sales of approximately $16 million (CDN).
Read more...

----------------------------------------------------------------------------------
You are receiving this email because you have requested either a newsletter or magazine from REED BUSINESS INFORMATION. You are currently registered to view Packaging Digest's Daily Packaging News as [#EmailAddr#]
 
Click Here

 

Advertisements