Industry leaders co-brand yogurt pouches

By Kari Embree in Flexible Packaging on March 05, 2014

The world’s leading organic yogurt maker, Stonyfield, has partnered up with Happy Family – the brand to first launch pouch packaging in the baby food industry in lieu of glass jars. The two companies made this joint announcement at Expo West where they debuted their full line of convenient pouches.

"Stonyfield and Happy Family share the core belief that organic food made without the use of toxic persistent pesticides and GMOs is the very best for little ones. It's truly exciting to work together to offer the very best in infant and toddler nutrition that also makes life a little easier for parents," says Gary Hirshberg, chairman and co-founder of Stonyfield Organic.

"Stonyfield & Happy Family yogurt pouches offer a convenient and portable option for busy families looking for delicious fruit and vegetable combinations their kids love and that also deliver the organic promise parents trust," continues Shazi Visram, founder, CEO/ chief mom of Happy Family. "We're thrilled to be able to offer parents even more options for healthy products made with optimum nutrition."

"Yogurt is a perfect, nutrient-dense food that can grow with your baby from a first food to a healthy lunchbox snack. I always recommend choosing an organic option and Stonyfield's YoBaby, YoTot and YoKids yogurt pouches are wonderful sources of protein, balanced fats, carbohydrates, and minerals to aid growth and development," explains Dr. Bill Sears, one of America's most trusted pediatricians.

The yogurt pouches are sold separately as well as in four packs. The suggested retail price is $1.49 and $4.99. The re-sealable package can be unrefrigerated for up to four hours. Consumers can expect to see The Stonyfield & Happy Family yogurt pouch line in their dairy cases starting in July. The full lineup includes:

  • YoBaby Yogurt Pouches: A perfect first food for babies 6 months+, YoBaby Yogurt Pouches feature whole milk yogurt enhanced with fish oil-sourced DHA and EPA, omega-3 fatty acids associated with brain development. YoBaby comes in 3.4-oz. pouches in four varieties: Blueberry, Mango, Sweet Potato and Vanilla. Each pouch contains 100 calories and 3g of fat.
  • YoTot Yogurt Pouches: These pouches have a similar formulation to YoBaby and come in slightly larger 3.7-oz. pouches. The flavors, Pear Spinach Mango and Strawberry Beet Raspberry, are designed to introduce little ones to new foods and flavors. Each pouch contains 110-120 calories, depending on variety, and 3.5g of fat.
  • YoKids Yogurt Pouches: Featuring low-fat yogurt, these pouches will appeal to older kids in three simple varieties: Blueberry, Strawberry and Strawberry Banana. Each 3.7-oz. pouch contains 110 calories and 2g of fat.

Source: Stonyfield



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