Procter & Gamble Co., Cincinnati, has a patent filing published this month related to a new kind of flexible packaging. The claims include that this new flexpack design is less expensive to make, can use less material and can be easier to decorate when compared with conventional rigid containers.
So far, so familiar as far as flexible packaging goes.
However, designed for fluent—flowable—products, this pouch design is, notably, configured with novel support structures that do not require the use of the thick solid walls used in conventional rigid containers. Furthermore, the patent’s reference of a "structural support volume" refers to a fillable space made from one or more flexible materials.
As a result of the ingenuity of this supportively structural design aspect, the patent is also remarkable in that these flexible containers can be more readily and carefully dispensed because the pouch sides can be more easily and controllably squeezed by human hands.
The concept accepts numerous types of closures, from a flip-top cap to a pump-spray dispenser. It can be made in reusable or disposable formats.
The filing is accompanied by approximately 50 figures representing various plays on the same, patented theme, and visually demonstrates the wide-ranging utility of the patent.