We sift through the Specialty Food Assn.’s Top 5 Food Trends to check for packaging innovation and found two distinctive pouches, one for a jerky product and another for hand-made candies.
Last week, a press release from the Specialty Food Association citedthe Top 5 Food Trends spotted at the Summer Fancy Food Show. Held June 29 – July 1, 2014 at the Jacob K. Javits Convention Center in New York, the show boasted chocolates, cheeses, and snack foods from 2,730 specialty food companies representing 49 countries.
The expert panel selected three products exemplary of each of the five trends, which you can read about here.
Through a check of the 15 products, I have selected two of those whose packaging prompts a closer look.
Pouch makes jerky easy to access
Inspired by a jerky-addicted coworker, I’ve been sampling, buying and eating a whole lot more jerky over the past number of months. That also meant I had occasion to peruse variations in the product packaging.
However, my first pouch, for Field Trip Jerky – Crushed Chilies No. 19 Turkey Jerky, is not just because I like jerky, but because the packaging jumped immediately to the forefront. Picked by the SFA panel for its “Chew On This Trend,” the product can be seen in the image above.
First there’s its homespun package design and a product view window that’s in the shape of a smile. The pleasing graphics design is what I would call “comfortable,” and for a comfort snack food like jerky that works perfectly. Field Trip sounds and looks like a pack you’d take with you.
What pushes this pouch above the average is the vertically oriented opening down the right side of the pouch. Wow. All the jerky packs I’ve seen have been standard, horizontal, across-the-header opening. This is a convenient upgrade consideration that makes it far easier for hands of any size to extract the tasty, high-protein pieces either in occasional snacking or as one continuous process. A 2.15oz pouch sells for $6.
Behold the ‘Mighty Quin’ gumdrops
My second pick is for Quin Smoked Cola Gumdrops, which the SFA picked because it aligned with a “Smoked Signals” trend obviously for smoke-flavor-enhanced foods. Besides a unique combination of flavors, the pouch is classy and dramatic: A nearly full-panel view window on the front web is set off against the foil laminate backing of the rear panel web.
Combined with the bold branding, the package design is decidedly minimalist. And that’s the intent, according to Quin owner and chief candy maker Jami Curl. “The package is minimal on purpose to allow what's inside to shine. Our candy is made with very minimal ingredients and everything we do, from packaging to web design, reflects that.”
The packaging is customized to each flavor through an added pressure-sensitive label (in this case, yellow) describing the product and piece count across the lower right of the front panel. There’s also an easy-tear notch and press-to-seal zipper reclosure.
Opened last July, Quin Candy of Portland, OR, uses stock pouches supplied by Stand Up Pouches and labels it by hand. The products demonstrate how inexpensive it is to make a custom look from a stock package. The product sells for $8.