#5 While the name doesn’t quite pack the impact of our first two brands, Water Event has a lofty goal: it wants water to take its place among wine, tea and other beverages sold in bag-in-box (BIB) packaging.
The Carrollton, TX, company distributes AquaViBox water in 10-, 15- and 20-liter single-use packages that comprise a corrugated outer box with an ethylene vinyl alcohol (EVOH) bag. The water tap, branded Vitop, is supplied and converted along with the rest of the bag components by Smurfit Kappa. In addition to converting the package, Smurfit Kappa contributed a significant advance to the product’s viability that separates it from the rest of the BIB pack: an adapter that allows AquaViBox to be used in almost all water coolers. The adapter was ready for the market in 2015, and Water Event launched AquaViBox in September 2016, the first commercial launch of bag-in-box water in the United States, according to Clark.
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