Pure Flavor debuts "all-in-one" produce packaging

By Rick Lingle in Food Packaging on January 26, 2014


Pure Flavor clamshellPure Flavor has launched an exclusive "all-in-one" oval packaging that will be appearing on store shelves in early 2014 nationally in the U.S. and Canada. This brand new packaging will hold a mixture of Pure Flavor's popular snacking tomatoes, including Juno Bites, Sangria Medley, Azuca cherry tomatoes and their brand new Bumbles yellow snacking tomatoes.

The custom-made, oval PET clamshells are exclusively available from Pure Flavor and are designed for the convenience of retailers and consumers alike. This extensively tested package gives retailers the option of stacking multiple layers of clamshells to maximize shelf space or the new "vertical - stack" option that features the clamshell displayed in an upright position. Not only is this new packaging a great choice for retailers, but consumers are also sure to love this easy "all-in-one" package. The product is great as an individualized snack as well as providing recipe suggestions for consumers. The packaging acts as a washing tray as well as a serving container.

Pure Hothouse Foods Inc. is a grower, shipper and marketer of greenhouse-grown vegetables and value-added Fresh Kits sold under the Pure Flavor name across North America.


Source: Pure Flavor



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