2. Interactive action: Candy in and of itself is fun--several packs around the show floor upped the “whee” factor by combining sweets with other features in the packaging that require consumers to engage. Bazooka Candy Brands (Booth #439) showcased many such packages, one being Juicy Drop Gummies, which merges chewy gummy candy with “knock-out punch” sour gel applied with a pen-like actuator in a die-cut flexible pouch.
Sweet and tasty packaging trends on display: Page 2 of 10
By Jenni Spinner in Food Packaging on May 20, 2015
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