Packaging Digest News

• Does bubble wrap have healing powers?
  
  Heather Caliendo, February 6, 2012
    Ah, bubble wrap packaging. There is something about the pliable transparent plastic material that brings amusement to people of all ages. Some even say the recognizable popping sound when compressed and ruptured can even be used to alleviate the growing levels of stress here in the U.S.
  

• Five ways to successfully break the rules in packaging design

  
  
  Ted Mininni, designer, February 5, 2012
    Brand building has to remain the focus no matter how challenging the consumer environment is.  Would products benefit from contemporized packaging? How to package them so they stand out on shelves burgeoning with an endless stream of me-too products? There are five instances in which to consider breaking the rules in packaging, as long as that risk is well-managed.
  
• Paper packaging materials to reach 223.9 metric tons by 2015
  
  Posted by Jenni Spinner, Senior Editor, February 3, 2012
    According to an industry report, the market for paper packaging is expected to see a variety of shifts in the coming months, thanks to advancements in technology and increased interest in packaging sustainability.
  
• Kellogg's label takes healthy eating to heart
  
  Posted by Jenni Spinner, Senior Editor, February 3, 2012
    The company has added its Heart Healthy Selection logo on nine cereal varieties, indicating high-fiber content and other wholesome product attributes.
  
• Theater toasts ‘The Princess Bride' with wines
  
  Posted by Jenni Spinner, Senior Editor, February 3, 2012
    The label and packaging of new wines from the Alamo Drafthouse celebrates the beloved tale of romance and swordplay on its 25th anniversary.
  
• PACKAGING BRIEFS Thursday, Feb. 2
  
  Lisa McTigue Pierce, February 2, 2012
  People, services, awards and news about the packaging industry.
  
• Modern moonshine jug still speaks of by-gone era
  
  Posted by Lisa McTigue Pierce, February 2, 2012
    While the jug for The Original Moonshine clear corn whiskey has a roaring twenties appearance, it capitalizes on contemporary packaging strategies to advance the Original Moonshine brand.
  
• Tanimura & Antle packs new lettuce for more efficient pallet loads
  
  Posted by Lisa McTigue Pierce, February 2, 2012
    Packaged in a smaller compact clamshell, Tanimura & Antle's new greenhouse grown lettuce is packaged to deliver 35 percent more product per pallet in an attractive retail package with a new forward facing tamper-evident label.
  
• New Schick Xtreme3 Eco uses landfill-bound materials in product, package
  
  Posted by Lisa McTigue Pierce, February 1, 2012
    The new Schick Xtreme3 Eco disposable razor uses 100 percent post-consumer recycled (PCR) plastic in the production of its handle and 100 percent PCR paper in its packaging. "For many years we wanted to launch a more sustainable razor," says Mike O'Malley, director of program management and sustainability for Schick. "We overcame many challenges along the way, like making sure the packaging gave us the quality look, perforation resistance and sealing capacity to hold up to the rigors of shipping."
  
• Packaging helps Brisk Iced Tea become a Billion Dollar brand
  
  Posted by Lisa McTigue Pierce, February 1, 2012
    Brisk Iced Tea doubled its volume in just two years to reach more than $1 billion in annual retail sales in 2011. Brisk, known for its bold flavors and its "That's Brisk, Baby" tagline, began reinvigorating iced tea drinkers in 2010 with colorful emerging artist-designed cans. The brand launches a 1-gal bottle in 2012.
  
• Sustainability in Packaging speaker addresses producer responsibility
  
  Posted by Jenni Spinner, Senior Editor, February 1, 2012
    Betsy Dorn of StewardEdge USA Inc. will be sharing her views on producer responsibility at the 6th annual Sustainability in Packaging conference, scheduled March 12-14 in Orlando.
  
• AMERIPEN executive director to address Sustainability in Packaging conference
  
  Posted by Jenni Spinner, Senior Editor, January 31, 2012
    Newly appointed to the position of executive director, Joan Pierce will be discussing extended producer responsibility at Sustainability in Packaging 2012, scheduled March 12-14 in Orlando.
  
• SPI publishes plastic food packaging manufacturing guide
  
  Posted by Jenni Spinner, Senior Editor, January 31, 2012
    The Society of the Plastics Industry has released its Good Manufacturing Practice Guideline for the Plastic Food Packaging Supply Chain. The resource is designed to help companies adhere to appropriate manufacturing standards.
  
• Energy drink pumped up by slim packaging
  
  Posted by Jenni Spinner, Senior Editor, January 31, 2012
    Targeted to consumers looking to burn fat and trim off pounds, Fit Drink's slim aluminum can, made by Ball Packaging Europe, gives the product a lean, attractive profile.
  
• CBW Automation robots aim to capture flip-top closure market
  
  Heather Caliendo, January 31, 2012
    While many claim that robots threaten to push U.S. manufacturing workers out of their jobs, one packaging industry supplier says automation keeps American companies competitive, leading to employment growth.
  
• Windex Mini refill pouch wins new-product award
  
  Posted by Jenni Spinner, Senior Editor, January 31, 2012
    Better Homes and Gardens has bestowed a Best New Product Award on the SC Johnson-owned product. The concentrated refill pouch uses 90 percent less plastic than a full-size trigger bottle.
  
• Candy packaging error spurs Walgreens recall
  
  Posted by Jenni Spinner, Senior Editor, January 31, 2012
    The company is recalling certain lots of its 13-oz chocolate covered raisins bags. Due to a labeling mixup, the product could contain allergens such as peanuts, almonds and soy.
  
• Be Green Packaging releases 2011 Sustainability Report
  
  Posted by Jenni Spinner, Senior Editor, January 31, 2012
    The company's latest report offers insight into its far-reaching sustainability efforts. Highlights include providing client education on its line of compostable foodservice packaging products.
  
• Coca-Cola issues sustainability report
  
  Posted by Jenni Spinner, Senior Editor, January 31, 2012
    The beverage giant's four primary target areas are sustainable packaging, water stewardship, energy efficiency/climate protection and healthy communities.
  
• PACKAGING BRIEFS Tuesday, January 31
  
  Posted by Jenni Spinner, Senior Editor, January 31, 2012
  People, services, awards and news impacting the packaging industry.