Guidelines for Submitting Editorial/Press Releases and Digital Images
Initiating a case history article
If you can identify a new application of your equipment/material, contact us about a possible case study article. Following is a description of the procedure.
- The equipment installation should have been completed no more than 18 months ago.
- It is your responsibility to obtain approvals from the customer/packager for publication of this installation. Both the packager and the product must be identified.
- Best possibilities for a good story are brand new equipment installations or new applications for existing equipment; benefits accrued by the packager, such as increased efficiencies and speed, reduced material or labor costs, improved ergonomics, or extended market penetration; or benefits realized from the switch to new materials or package type.
- The story can be written by the Packaging Digest editorial staff or by someone of your choice. We never require that an agency or in-house public relations person prewrite the story. However, we will edit the story for our styled and required length. There is no set number of words or lines for any story. Please indicate if you are willing to supply photography.
- The decision whether to send an editor on-site for a plant visit will be made by the editorial director.
- Packaging Digest prefers story proposals via email. Send an email to John Kalkowkski at john.kalkowski@reedbusiness.com
How–and when–to prepare a news release
- Use letterhead stationery, even if an agency prepares the release.
- Include a contact name and phone number for someone in your company, in addition to an agency contact, if applicable. Make it clear which is which.
- Include a digital image, Packaging Digest accepts digital images only. Requirements for digital images are:
• Capture images at the largest size resolution possible with highest pixel depth your equipment can produce.
• Control image correction as much as possible during image capture, do not sharpen.
• Previously scanned high resolution files are acceptable.
• Files should be submitted uncompressed (TIFF format) RGB color mode with no embedded color profile.
• EPS files are also acceptable in PhotoShop or Illustrator programs.
• JPEG files are compressed and therefore not preferred but will be acceptable only if they are high resolution.
- Tell us all pertinent specifications on your product. Please understand, we will rewrite this to our style, so be certain the information is presented clearly and precisely.
- Be sure to include benefits to the packager in your product description. We will try to include all such statements, be we will attribute any claims to your company.
- Departments for which we encourage news/press releases:
• Design trends/new packages: Any new package available to consumers
• New machinery/materials products: Any new machinery, materials or containers/closure, controls or sensors for a packaging operation.
• Send your news/press release via email to John Kalkowski at john.kalkowski@reedbusiness.com