Harvey Research Ad Studies
Harvey Research Ad Studies provide in-depth readership evaluation of your ad via personal face-to-face interviews with Packaging Digest readers.
Word for word, it's a comprehensive ad evaluation. It provides you with candid, spontaneous reader reactions.
Each study is accomplished through face-to-face interviews with 50 readers. During the interview, each reader is shown advertisements in the studied issue. For every qualified ad, each reader is asked:
- Do you remember seeing this ad?
- If so, do you remember reading enough of it to understand the main subject and the advertiser's identity?
- What ideas or impressions did you get from this ad?
Some readers' responses are brief. Many are quite lengthy. All of them give you illuminating insights into how well your advertising performed.
The research report you receive from Packaging Digest includes qualitative verbatim responses, quantitative ad readership data and comparative results for ads in the same product group and same size ads.
2008 Harvey Research Ad Study Issues
APRIL - Ad closing March 3, 2008
NOVEMBER - Ad closing October 1, 2008
Ad qualifications: 7 x 10 or larger ad sizes qualify for a FREE Harvey Research Ad Study in April and/or November 2008 issues.
For more information about advertising in a Harvey Research Ad Study issue contact your PD regional sales manager. Click here for contact information.