While created for label converters, Labelexpo is also attracting brand owners who are intent on learning about new package printing and decorating options.

Scheduled for Sept. 9-11 at the Donald E. Stephens Convention Center, in Rosemont, IL, Labelexpo Americas 2014 is the largest label and package printing tradeshow serving the North and South American markets. More than 400 exhibitors will tout their technologies across the 194,000-sq ft show floor.

New features of the event include:

• The Inkjet Trail puts a number of available inkjet technologies to the test, as it compares results when producing identical label designs on the same label stocks.

• Smart Mart will display the latest smart and interactive label technologies, including quick response (QR) codes and augmented reality.

• The Craft Beverage Day addresses special concerns of artisan beer, wine and spirit producers.

• The brand owners’ master class features industry experts.

• The Package Printing Workshop will show label printers how to diversify into folding cartons and flexible packaging. The one-hour sessions will take place at 11:00 a.m. and 3:00 p.m. on each day of the show.