10 packaging trends and news rockin’ 2018 (so far)

By Lisa McTigue Pierce in Optimization on July 12, 2018

Now that we’ve passed the half-year mark, a quick look back reveals what packaging trends and topics caught your attention the first six months of 2018. New packaging designs, sustainability innovations and Amazon-on-ecommerce rise to the top as the most read articles from January to June.

We dive right in with our top 10 countdown list, starting with a new package design for a popular sparkling water brand:

10. Nestlé Waters’ sparkling new packaging signals major rebranding

Leading bottled water brand Nestlé Waters North America made a splash with the global packaging community in the sparkling water category when it launched its first canned product, a new proprietary bottle and a graphics redesign for 25 stock-keeping units (SKUs). Susan Chirico, NWNA regional spring water brands packaging manager, and Antonio Sciuto, the company’s evp and chief marketing officer, provide exclusive insight into the packaging designs and strategy.

 

NEXT: Amazon has some ideas on what ecommerce packaging should be

 

What about June?

This half-year list replaces our usual look back at the month before. For those of you who must know, here are the top 5 articles just from June 2018 based on page views at PackagingDigest.com (* indicates an article also in the top 10 list for this year so far):

*1. Chew on this: Packaging trends for new sweets and snacks

*2. 5 top packaging developments in May 2018

3. Custom waste solutions offset food and beverage disposables at conferences

*4. Chill-Can presents a new twist in on-demand cold beverages

5. How Conagra rewards packaging line workers for cutting waste

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