Top 5 packaging gifts of November 2016

By Lisa McTigue Pierce in Optimization on December 02, 2016

Walmart’s new sustainable packaging strategy, a boatload of new technologies from two recent industry tradeshows, trends in flexible packaging and premium package design advice made November a month to remember…and to review.

One at a time, we unwrap the most popular articles on PackagingDigest.com for the month of November 2016 based on page views, starting at the bottom of the list and working our way up to the tip top.

 

5. Digital package/label printing gains attention by losing color

At Labelexpo 2016, “white ink seemed a white-hot ticket for digital printing of labels and flexible packaging,” reports technical editor Rick Lingle. “Why is interest in white ink heating up?”

Four industry experts tell us:

“It is not as much about the color white as it is about the opacity capability. This is needed when using a clear label or clear film for a bag,” says Mike Ferrari, printing expert and industry consultant.

“White ink allows a user to enjoy the look of expensive screen-printed product packaging for a fraction of the cost of screen printing. Now, almost any product can have a perceived, premium look,” says Mark Sullivan, label systems manager vertical markets, Allen Datagraph Systems Inc. (ADSI).

“Demand for clear and metallic films is the result of the overwhelming need for white ink. UV ink in particular offers a very bright saturated color, which is good for many branded products on coated films and papers,” says Mike Pruitt, SurePress product manager for Epson America Inc. But he cautions: “There are many tradeoffs using white ink.”

“The whole process market is predicated on a white substrate,” says Jim Lambert, vp and general manager for INX International Ink Co. “Thus, if you have any other substrate color or metallic, it is absolutely critical to apply white as an underlying color. It's gaining in popularity and we are now seeing spot white being used more often in clear label substrates.”

 

NEXT: 4. Performance enhancements give flexible packaging a boost

 

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Learn what it takes to innovate in the packaging space at WestPack 2017 (Feb. 7-9; Anaheim, CA). Register today!

 

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