3 fail-safe tactics to create the perfect package: Page 2 of 3

By Warren Becker in Packaging Design on November 06, 2017

2. Be clear. There’s beauty in simplicity, as well as in eloquence. The clearer and easier the packaging is to understand, the less trouble you’ll have keeping buyers’ attention. A product’s purpose and benefits should not be a riddle. Can you tell what it does, or are you relegated to shaking your head?

Take, for example, the product Superthrive: The vitamin solution’s cluttered label makes it difficult for customers to decipher the product’s function or benefits. Too much copy or imagery can create information overload. Showcase your product’s benefits in a clearly stated, easy-to-read way. Otherwise, you risk talking yourself right out of a sale.

 

NEXT: Invest in good design.

 

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