5 top topics in May focus on packaging trends and tech

By Lisa McTigue Pierce in Packaging Design on June 08, 2017

As we head into the summer months, let's take a look at some of the hottest packaging trends and technologies based on the most popular articles on PackagingDigest.com in May 2017:

#5: Comprehensive trends in beauty packaging

#4: 5 new performance-boosting packaging products

#3: Augmented reality and an egg carton

#2: High-end packaging design for upscale cannabis cigarettes

#1: Amazon on the best ecommerce packaging

 

We start at the bottom of the list and build up from there…

 

#5: 5 advances and packaging trends in the beauty universe

In her highly researched and cited article, Dr. Pascale Gauthier identifies and explains some of the top packaging trends and new technologies health and beauty manufacturers have been introducing with great success:

1. Combining form and function—such as sprays or foams that modify the physical form of a product. With a spray, the main ideas are to disperse the droplets, to create jet, to scatter the particles. With foam, there is production of small bubbles of gas, the gas is suspended in a liquid, there is effervescence, it can fizz or form bubbles

2. Helpful tools—beyond the recent evolution in brushes, we’re also seeing new “all-in-one” tools that allow deposition and application, as well as more functional sponges.

3. Crossover ideas—such as packaging from different markets (like food or pharmaceutical) that could deliver innovative systems for use with cosmetics. For example, caviar for cream seems suitable with pearl delivery systems that keep various formulas separate to protect fragile active ingredients.

4. New movements—such as “nail art” and hair perfume.

5. Impact of the digital era—such as smartphone and tablet applications that let consumers take a photo and add different colors for hair or various face make-up to virtually test a new look.

Gauthier is a pharmacist with a Ph.D. and is in charge of marketing and design courses at Auvergne University, serving on the Biopharmacy & Pharmaceutical Technology Department faculty of Pharmacy Clermont-Ferrand in France.

 

NEXT: 5 new performance-boosting packaging products

 

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