6 tips to supercharge your packaging design process

By Mark Velarga in Packaging Design on August 01, 2017

So much information is being delivered to consumers nowadays that you only have seconds to get their attention. And with the rise of packaging design blogs, unboxing videos and social sharing, designers are facing even greater challenges in creating valuable packaging that gets the attention of the masses.

Studies show that 74% of young adults are more likely to share a photo of their product packaging online and almost 40% of overall consumers share packaging on social media that has an interesting gift-like design. In this case, durability of the packaging and generic print no longer cuts it as effective brand marketing. What is the solution?

One of the main success factors of a packaging design is the process before the actual design is created. This process is what will determine the efficiency, effectiveness and quality of the end result.

Here are six tips to implement in your process to improve the execution of your packaging design. Inspired by the concepts of “Business Model Generation” by Alex Osterwalder and Yves Pigneur, and modified by PakFactory, this design process will open new avenues of creativity and help foster your vision in a more structured and efficient way.

 

1. Customer insight

Preparing for packaging design can be intimidating, especially if you’re working from scratch. Fortunately, this strategy makes it much less daunting. Understanding your customer is crucial. By getting to know your customer’s personality and behaviors, you are able to create a framework and reference point for your packaging design.

As a packaging designer, you should consider asking your client (internal or external) not only about the objective and brief of the project but discuss deeper into how their customers interact with the brand and products.

You and the client should discuss the behaviors, thought process, emotions and actions of the consumer target. Investigating these details will provide a wealth of information with which to craft an outstanding design.

 

NEXT:  Idea creation

 

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2 Comments

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Hello, Mark! It’s great post and helpful for many as well as of course for me. Thanks for sharing such post!
You are welcome! Glad the post helps you. Cheers!